Fitness coach wants help. Here’s the deets.
9:55am
East of the Mississippi
Last week on LinkedIn I copied a guy’s post.
He wrote, “Dear LinkedIn Algorithm, please connect me with book lovers.”
I thought the idea was fun so I did something similar:
“Dear LinkedIn Algorithm, please connect me with creators and coaches.”
Well, one came my way today. A fitness coach.
It’s not the opportunity I am looking for. But maybe it’s right for you?
(more…)Pew Research found 43% of women under 50 “believe in astrology”
1:27pm
East of the Mississippi
I just watched a 30 minute VSL with a fake (A.I.) Elon Musk telling people to eat Vic’s VapoRub.
That the ingredients in VapoRub are one of three compounds which clear up Alzheimer’s –– and Big Pharma has been hiding this since NASA discovered it in 1979.
(more…)3:21pm
East of the Mississippi
This past weekend, Red Bull held an event across the Ol’ Miss, way over where Minneapolis is on both sides of our shared river. (See my PS).
And seeing how it’s a Red Bull Event™… I expected something eXtReMe.
(more…)It’s easy to get out of your own head… not so easy once you’re back in there, though.
2:01pm
East of the Mississippi
This weekend I watched a delightfully short, to-the-point, and useful video on YouTube.
The video was under 3 minutes — but offered a lifetime of wisdom for those who apply it.
(more…)Does a copywriter have an advantage over the business owner?
7:51am
East of the Mississippi
“How do I know if my copy will work?”
A copywriter asked me that the other day in a private, direct response Discord channel.
(more…)Your Horoscope for Tuesday, Sept 1.
9:54am
East of the Mississippi
Your morning started with an unexpected event. It put you in an odd mood and seemed to slow your plans. Now you recognize it was necessary for the rest of your day to unfold as it did. Now, as you check things off your to-do list, notice your energy transforming from work to play to work again. Don’t fight it — play time will return. Tonight: find a quiet place to let your creativity blossom.
Love you,
Jeffrey
Market Sophistication is more than your customer’s familiarity.
10:54am
East of the Mississippi
“Get your 9-point business checkup…” he wrote.
My man, that’s nice and all.
But who else can offer that?
Anyone. Everyone.
But there’s a better way to position yourself.
(more…)It’s not just the words. It’s your reader, too.
2:15pm
East of the Mississippi
I’m at the library, escaping the summer noise at home, going through some old ads.
One of these old ads has a single word headline:
(more…)New intel on who be buyin’
2:37pm
East of the Mississippi
There’s an old Hollywood line from William Goldman, screenwriter for The Princess Bride and my grandma’s favorite movie, Misery.
The quote:
“Nobody knows anything.”
In Hollywood, nobody knows if a movie will succeed or fail.
It’s the same in marketing.
Sure, you have ideas and guideposts from history that say “this is likely to work…” or “that’s a terrible idea…”
But in reality, you don’t know which ad will resonate. Or which hook will hold someone’s attention.
So in marketing, as in life, it’s always good to test assumptions.
Which is why I was surprised with a recent Facebook Ad result that has me rethinking everything.
(more…)