Goldmine Marketing

Here’s what I’m up to…

  • Nose tips reamed, you say? Take my money.

    2:58pm
    3 Blocks East of the Mississippi


    Check out this Parker Pen ad from the 1970s:

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  • DR Copywriting Opportunity for ya

    Fitness coach wants help. Here’s the deets.

    9:55am
    East of the Mississippi


    Last week on LinkedIn I copied a guy’s post.

    He wrote, “Dear LinkedIn Algorithm, please connect me with book lovers.”

    I thought the idea was fun so I did something similar:

    “Dear LinkedIn Algorithm, please connect me with creators and coaches.”

    Well, one came my way today. A fitness coach.

    It’s not the opportunity I am looking for. But maybe it’s right for you?

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  • The dwarf planets change everything

    Pew Research found 43% of women under 50 “believe in astrology”

    1:27pm
    East of the Mississippi


    I just watched a 30 minute VSL with a fake (A.I.) Elon Musk telling people to eat Vic’s VapoRub.

    That the ingredients in VapoRub are one of three compounds which clear up Alzheimer’s –– and Big Pharma has been hiding this since NASA discovered it in 1979.

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  • Take Flight Young One. Err..

    3:21pm
    East of the Mississippi


    This past weekend, Red Bull held an event across the Ol’ Miss, way over where Minneapolis is on both sides of our shared river. (See my PS).

    And seeing how it’s a Red Bull Event™… I expected something eXtReMe.

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  • What would you tell a friend?

    It’s easy to get out of your own head… not so easy once you’re back in there, though.


    2:01pm
    East of the Mississippi


    This weekend I watched a delightfully short, to-the-point, and useful video on YouTube.

    The video was under 3 minutes — but offered a lifetime of wisdom for those who apply it.

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  • How to ruin movies (and copywriting) forever

    Does a copywriter have an advantage over the business owner?

    7:51am
    East of the Mississippi


    “How do I know if my copy will work?”

    A copywriter asked me that the other day in a private, direct response Discord channel.

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  • That was unexpected

    Your Horoscope for Tuesday, Sept 1.

    9:54am
    East of the Mississippi


    Your morning started with an unexpected event. It put you in an odd mood and seemed to slow your plans. Now you recognize it was necessary for the rest of your day to unfold as it did. Now, as you check things off your to-do list, notice your energy transforming from work to play to work again. Don’t fight it — play time will return. Tonight: find a quiet place to let your creativity blossom.

    Love you,

    Jeffrey

  • Not (just) another 9 Point Checkup

    Market Sophistication is more than your customer’s familiarity.

    10:54am
    East of the Mississippi


    “Get your 9-point business checkup…” he wrote.

    My man, that’s nice and all.

    But who else can offer that?

    Anyone. Everyone.

    But there’s a better way to position yourself.

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  • Help! Back Pain?

    It’s not just the words. It’s your reader, too.

    2:15pm
    East of the Mississippi

    I’m at the library, escaping the summer noise at home, going through some old ads.

    One of these old ads has a single word headline:

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  • Revenge of the Serif

    I’ve been writing about this for a decade. Now AI stole this, too.

    11:19am
    2 blocks east of the Mississippi

    Heya ––– I ran across an interesting article today on Wired.com that I wanted to share.

    But first some context.

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