Your Horoscope for Tuesday, Sept 1.
9:54am
East of the Mississippi
Your morning started with an unexpected event. It put you in an odd mood and seemed to slow your plans. Now you recognize it was necessary for the rest of your day to unfold as it did. Now, as you check things off your to-do list, notice your energy transforming from work to play to work again. Don’t fight it — play time will return. Tonight: find a quiet place to let your creativity blossom.
Love you,
Jeffrey
Market Sophistication is more than your customer’s familiarity.
10:54am
East of the Mississippi
“Get your 9-point business checkup…” he wrote.
My man, that’s nice and all.
But who else can offer that?
Anyone. Everyone.
But there’s a better way to position yourself.
(more…)It’s not just the words. It’s your reader, too.
2:15pm
East of the Mississippi
I’m at the library, escaping the summer noise at home, going through some old ads.
One of these old ads has a single word headline:
(more…)New intel on who be buyin’
2:37pm
East of the Mississippi
There’s an old Hollywood line from William Goldman, screenwriter for The Princess Bride and my grandma’s favorite movie, Misery.
The quote:
“Nobody knows anything.”
In Hollywood, nobody knows if a movie will succeed or fail.
It’s the same in marketing.
Sure, you have ideas and guideposts from history that say “this is likely to work…” or “that’s a terrible idea…”
But in reality, you don’t know which ad will resonate. Or which hook will hold someone’s attention.
So in marketing, as in life, it’s always good to test assumptions.
Which is why I was surprised with a recent Facebook Ad result that has me rethinking everything.
(more…)2:22pm
East of the Mississippi
Heading north for the long weekend.
And I’m wondering what books to bring.
(more…)Ideas separate us from the Apes and, sometimes, from the Idiots too.
1:01pm
2 blocks east of the Mississippi
Last night on a whim I pulled out my workbook from David Deutsch’s Idea Power course.
The course and workbook help you look at problems in a new light so that you can come up with unique approaches and solutions.
Because, as David writes in the workbook’s introduction:
(more…)Hate the sound of your own voice, too?
12:49pm
East of the Mississippi River
Heya, you like watches… not made by Apple?
I’m the guest on marketer David Newman’s new podcast, Watch Smarts episode 4.
We talk about my collection, the stories behind a few selections, and how to get into collecting without spending all of your dollars.
(more…)Not how I expected fame, but it’s a delicious way to make an enemy.
11:04am
East of the Mississippi
A Technique for Producing Ideas, a book by James Webb Young, has a 5-step process for generating ideas:
Research.
Cram it in your brain.
Let your subconscious brew.
Hit gold with a Eureka! moment.
Test and refine your new idea.
But there’s another way I want to tell you about.
(more…)