1:06pm
East of the Mississippi
I spent Sunday afternoon at the Mall of America going on rides with my kids.
Roller coasters with vertical drops and loop-de-loops.
A tower with seats that free-fall… and you can feel it in your toes.
Spinning and swinging things that had me questioning my desire to ever eat again.
It was super fun.
But my wife?
Not interested. Not in the least.
Remember, not everyone is interested in your offer.
And it’s a bad idea to try to sell to everyone.
Find a niche. Target it. And don’t try to convert the haters.
Love you,
Jeffrey Thomas
Direct Response Copywriter & Growth Partner