Goldmine Marketing

Tag: targeted advertising

  • Your “Amusement Park Guide” to Making Offers

    1:06pm
    East of the Mississippi


    I spent Sunday afternoon at the Mall of America going on rides with my kids.

    Roller coasters with vertical drops and loop-de-loops.

    A tower with seats that free-fall… and you can feel it in your toes.

    Spinning and swinging things that had me questioning my desire to ever eat again.

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  • 2x conversions—here’s how

    Amazing what a little testing can do for you!

    2:19pm
    Saint Paul

    Improving conversions on a pop-up from 2.04% to 4.18% may not seem like a big deal…

    My wife doesn’t think so, anyway.

    After all, it’s just a few percentage points, right?

    But when we look at numbers in the thousands, and suddenly we’re getting twice as many people to raise their hands and opt into an offer?

    Suddenly, it’s a very big deal.

    In fact, some companies live and die off a few percentage points here, a few percentage points there.

    Without giving too much away, here’s how I tested and refined this pop-up to pull in more than double the new members:

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  • The 80/20 Rule of Writing

    8:39am
    Saint Paul

    Effective marketing can’t target everyone.

    Even things that are commodities—like food—shows ads with a mother (or occasionally a bumbling father—which only exists in the ad to sell to the mother).

    Which is why the “Five Question Words” you learned in grade school are still important.

    (I remember my grade school classroom with these 5 words, each in a speech bubble, laminated and taped to the classroom wall.

    I don’t remember the grade. I don’t remember the teacher.

    But I remember those words… and being frustrated that there are more than just 5!)

    So before writing your sales letter or ad, make sure you answer these:

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  • YouTube’s unskippable 60 min ads

    12:19pm
    Saint Paul

    I write ads.

    Some of my copywriting peers love seeing ads “in the wild” because it helps them know what others are doing.

    But I’ve blocked ads for a long time, even before I became a copywriter, because they’re often just so bad.

    Now, YouTube’s been fighting ad-blockers for a while…

    And apparently, YouTube is winning that fight.

    So they’ve made some ads unskippable, even when the ad is an hour long!

    These are VSLs–video sales letters–and the advertiser has to pay for them after X amount of viewing time.

    Make them unskippable, and suddenly…

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  • Free Report for Improved Marketing in 2020

    I’ve released a new report for my subscribers to help with marketing your services and products.

    “Inside Marketing Secrets for Explosive Growth in 2020” covers some of the most important, and ignored, advice on marketing.

    Advice known to old-school experts.

    Advice ignored by the current advertising giants and their wanna-bes.

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  • 10 Things You’ll Learn in “The System Club Letters” by Ken McCarthy

    11:17pm Tuesday
    Saint Paul, Minnesota

    Good day reader, what’s the news?

    Marketing has been keeping me busy.

    ‘Busy’ is one thing… but I’m looking for a Big Idea.

    Because I don’t know–

    What’s my next step with Persuasion Reading List?

    "The System Club Letters" by Ken McCarthy. Photo by Jeffrey Thomas
    “The System Club Letters” by Ken McCarthy. Photo by Jeffrey Thomas

    Lucky me, Ken McCarthy has me covered in chapters 31 to 34 of his book, The System Club Letters: 57 Big Ideas to Transform Your Business and Your Life.

    The other 53 chapters are pretty insightful too.

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  • Persuasion Articles of the Week

    "Brains" by Neil Conway, Flickr, CC-By-2.0
    “Brains” by Neil Conway, Flickr, CC-By-2.0

    #bodylanguage #focus #advertising #buddhism #tribe #identity

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  • Facebook and the Principal-Agent Problem

    Earlier this week, Mark Zuckerberg testified before the US Congress about User Privacy within The Facebook.

    Mark Zuckerberg testifies before Congress in April 2018
    Mark Zuckerberg testifies before Congress in April 2018

    Six months ago, this wasn’t even a conversation. (more…)

  • Persuasion Articles of the Week

    "Boy watches TV for the first time from an appliance store window 1948"
    “Boy watches TV for the first time from an appliance store window 1948”

    #trump #media #falsememories #privacy #whyweLie #brainscans #freewill #food #fakefood

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