The trap of NEW overload —– has it gotten you, too?
2:18pm
East of the Mississippi
“Dad, if I sell my batting helmet, maybe I can get a new one? A white one? It’s tuff tuff tuff!”
Sigh.
I’m hankerin’ for a new camera lens myself.
I have a good collection now for my aging Fuji X-T20, mostly manual focus, 3rd-party lenses including a number of vintage lenses (like the swirly Helios 44m that was popular a few years back).
But something with autofocus and that Fuji magic?
Hmm, sounds pretty nice.
There’s a trap there, though, and one I’ve fallen into more than a few times.
Maybe you have, too?
Back when I played guitar, sound effect pedals were really cool.
Russian phasers. Fuzz boxes. Digital looping devices.
And while they were fun to stomp on and make the guitar sound cooler?
They didn’t make my playing any better.
Same with camera lenses, I know:
A new lens may do a few things for me –– better focus, sharper resolution –– but it won’t make my photo compositions and subject matter any better.
That takes practice, effort, and ongoing learning.
Not from consuming more…
But with producing with what we already have.
Now don’t get me wrong.
I do work on my photography, just like writing and cooking and other things I enjoy.
But it’s not the tools that make the difference.
A bad carpenter blames his hammer, as they say.
And it’s a lesson I’m trying to pass along to my kids.
But humans are wired for NEW, so it’s a tough battle.
However…
NEW is a marketer’s friend for this very same reason.
How can you position your offer as something NEW?
I may have a few ideas for you in my NEW book:
New: The Science of Not Old.
Just kidding about the book.
But I’m not kidding about repositioning your offer as something new.
Something exciting.
Sexy even.
Maybe I can help you?
Write back and let’s see what you’ve got.
Now, back to my YouTube diet of marketing lessons and lens reviews.
Love you,
Jeffrey G Thomas
Direct Response Copywriter
PS. I’m sure I’m not alone with this!
Video gamers have a “backlog” of games they’ve bought and haven’t yet played.
Book readers do too.
Pretty much every niche does.
What’s yours, *|FNAME|*?