I really like buying things. Things I don’t need, things I do need, things I think I’ll need later. A delayed delivery doesn’t stop this — Kickstarter hasn’t been my wallet’s best friend.
We’re all victims of this psychological hook that advertisers use: they create a “gap” in your life. The gap could be the beginning of a story, leaving us hanging. The gap could be a heightened interest in a limited offer. Continue reading “Be a Creator of Beauty (My Life in Advertising: Chapters 14 and 15)”
YOU can be 10% more knowledgeable about advertising giant Claude C Hopkins’ Secrets to Success with this one PRL post!
This is the 11th post in a series covering the current PRL book selection, My Life in Advertising.
Chapter twelve of My Life in Advertising, Hopkins works on the Palmolive soap account.
Following Hopkins’ playbook, the ad agency offers to buy the beauty soap for whomever brings in a coupon. Palmolive uses this offer to force quick distribution in retail stores, because no business wants the customer going elsewhere. The customers become hooked because the rule of reciprocity says that something done for them, the free bar of soap, will increase their desire to give back.
Continue reading “Food… Shot from Guns? (My Life in Advertising: Chapters 12 and 13)”
This is the 10th part in a series covering the current PRL book selection, My Life in Advertising.
The more things change, the more they stay the same.
Over 100 years ago, steam-powered automobiles were a novelty to many and a luxury to the few who could afford them. With time, the technology improved and the cost dropped.
We’re in a similar situation with Tesla and other high-end vehicles. And their ad methods haven’t changed much in those 100+ years. Continue reading “Three Ways Steam-Powered Automobiles Changed Advertising (My Life in Advertising: Chapters 10 and 11)”
Over the last few years, I’ve had the feeling that the Universe is Talking To Me.
Not with words. The Universe is bigger than my language skills. And not in a tinfoil-hat kinda way.
These Messages From The Universe appear as coincidences in my life. We all have them.
Some people would miss these. Some may see the coincidences but ignore them.
I’ve started paying attention. Continue reading “Universal Mind Control?”
I’ve written other posts about the messages I’ve received from the Universe. Yeah I know it sounds crazy. Maybe they’re coincidences. Maybe it’s cognitive bias, lending make-believe support to my theory.
But if the Universe’s Messages are helpful, why would I ignore them?
Here’s a message that I am listening to. I think you are, too. Continue reading “And Now, A Message from the Universe”
Kanye West is persuasive. As Scott Adams has noted, he’s rocketed to success in industries where he wasn’t expected to succeed. Kanye may be running for President in 2020.
Hear Kanye talk about Emotional Intelligence here.
Do you like to barbecue? How about baked beans, do you like them?
I like baked beans especially at a barbecue. They’re sweet, with a touch of tomato, brown sugar, and pork. They remind me of summer days and paper plates.
But I don’t eat baked beans weekly.
Apparently in the early 1900s, baked beans were all the rage. People couldn’t get enough. Baked beans were frequently homemade. They would sometimes ferment while cooking. Other times they would explode in the 16 hour cooking process. That didn’t stop anyone.
Continue reading “Baked Beans Bring Hopkins Back (My Life in Advertising: Chapter 9)”
