Goldmine Marketing

Tag: social proof

  • 2x conversions—here’s how

    Amazing what a little testing can do for you!

    2:19pm
    Saint Paul

    Improving conversions on a pop-up from 2.04% to 4.18% may not seem like a big deal…

    My wife doesn’t think so, anyway.

    After all, it’s just a few percentage points, right?

    But when we look at numbers in the thousands, and suddenly we’re getting twice as many people to raise their hands and opt into an offer?

    Suddenly, it’s a very big deal.

    In fact, some companies live and die off a few percentage points here, a few percentage points there.

    Without giving too much away, here’s how I tested and refined this pop-up to pull in more than double the new members:

    (more…)

  • Restaurant Marketing 101… in Action!

    2:24pm
    Saint Paul

    When a new restaurant opens, marketing genius Dan Kennedy suggests parking cars in the lot to make the restaurant appear busy.

    (And move the cars around, too, or it gets obvious.)

    Because when we’re not sure what to do, we tend to follow the example of others.

    If others are visiting a restaurant, we might go in. Or remember it for later.

    But if no one is there? Why chance it?

    Maybe you’ve heard this story:

    (more…)

  • Claims Must NOT Violate Beliefs (Plus: Bad Art!)

    10:05am
    Saint Paul

    The problem with making claims in your ads?

    No one believes them.

    But the brilliant Eugene Schwartz knew this, and offered us a few solutions…

    (more…)

  • 7 things you’ll learn in Dan Kennedy’s “The Ultimate Sales Letter”

    10:20pm

    Saint Paul

    I was browsing my bookshelf the other night, looking for something to start.

    (I have more unfinished books than I have fully-read books. Not every book is worth finishing, I’ve learned… though many I plan to return to… I think…)

    Now, I noticed my slightly neglected Dan Kennedy section. Dan is a prolific and accomplished copywriter and businessman who has recently fallen ill.

    I pulled down my worn copy of The Ultimate Sales Letter and (more…)

  • 10 Ways You Can Strengthen Your Headlines (Starting Now!)

    Your copy is only as good as the headline that gets the reader down the page.

    That’s why David Ogilvy said 80% of your time should be spent on the headline.

    It carries 80% of the weight. If they don’t read the headline, they’re not gonna read the body copy.

    Here are a few ideas for your next Headline.

    (more…)

  • Persuasion Articles of the Week

    Photo "001102" by my new favorite photographer Alexey Gaponov, Flickr, CC-By-2.0
    What you focus on assumes increased importance: Focusing Illusion. Photo “001102” by my new favorite photographer
    Alexey Gaponov, Flickr, CC-By-2.0

    #desire #focusingillusion #reactance #enemy #choices #marketing #indoctrination #sales #motivation #socialproof #authority #Ikea #blame #mimeticconflict #status #confirmationbias

    (more…)

  • Persuasion Articles of the Week

    Change State is now available! PRL Subscribers get a handful of bonuses if you buy before Sunday at Midnight… send your receipt my way!
    Change State is now available! PRL Subscribers get a handful of bonuses if you buy before Sunday at Midnight… send your receipt my way!

    #language #bigidea #socialproof #facebook #manipulation #brainchemicals

    (more…)

  • This German restaurant advert could be so much… besser

    5:24am

    Saint Paul, MN

     

    Yesterday I mentioned that burger joint’s weaksauce newspaper ad. It could be so much better.

    Well it’s pretty early, but I had it on the brain all last night. I thought I’d write some more about the advert.

    (more…)

  • Advice from a World-Renowned Copywriter (Robert Collier Letter Book, Part 1)

    I’m sitting at the dining room table, hand writing some of the sales letters from the Robert Collier Letter Book while my licorice tea cools off.

    Robert Collier Letter Book, 6th Edition, with the library punch card
    Robert Collier Letter Book, 6th Edition, with the library punch card

    Collier was a direct mail writer, successfully selling all kinds of products during his career, including jewelry, tires, books, and clothing.

    Hand writing successful sales letters like these helps to slow down and focus your brain, while (more…)

  • Just Give Away all the Library Books!

    I just finished reading the Saint Paul newspaper.

    It seems our mayor wants to do away with library fines.

    New fines, old fines, all of the fines… out the door.

    Here we are, a society that can’t accept enough responsibility to iron a shirt…

    and now we’re removing one of the few driving forces that encourage people to return books on time?

    I think it’s… ridiculous, pandering, expensive… and… after thinking it over…

    possibly a great idea! (more…)