Tag: personality

Persuasion Articles of the Week

Photo "Cars on I-90 floating bridge" by Seattle Municipal Archives, Flickr, CC-By-2.0
Photo “Cars on I-90 floating bridge” by Seattle Municipal Archives, Flickr, CC-By-2.0

#exoproject #podcast #defaults #personality #happiness #anxiety #habits

 

10 Things I Learned from Andrew DeYoung, author of “The Exo Project”

Notes from my interview with Andrew DeYoung and the Persuasion Play Podcast episode 002.

 

The Praise Paradox

Praise the efforts of children, not their outcomes. Works on adults too!

 

Cure your bad habits with “Sludge”

The opposite of Nudge, which sets beneficial defaults, Sludge makes compliance as difficult as possible. The idea is to intentionally add friction to your transactions to lessen their likelihood.

 

Study links decline in teenagers’ happiness to smartphones

Smartphones steal our focus, give us a short-lived feeling of social connections, and cause us to compare our boring moments with photos of the amazing lives of people we know.

 

Scientists Just Identified The Physical Source of Anxiety in The Brain

More evidence that animals like you and I are controlled by our wiring.

 

How To Get Your Point Across To These Five Personality Types

Five ways to present your argument.

 

 

Food… Shot from Guns? (My Life in Advertising: Chapters 12 and 13)

YOU can be 10% more knowledgeable about advertising giant Claude C Hopkins’ Secrets to Success with this one PRL post!

This is the 11th post in a series covering the current PRL book selection, My Life in Advertising.

Chapter twelve of My Life in Advertising, Hopkins works on the Palmolive soap account.

Following Hopkins’ playbook, the ad agency offers to buy the beauty soap for whomever brings in a coupon. Palmolive uses this offer to force quick distribution in retail stores, because no business wants the customer going elsewhere. The customers become hooked because the rule of reciprocity says that something done for them, the free bar of soap, will increase their desire to give back.

You must have an extraordinary claim to make a dent in a crowded market. Image by Nesster, Flickr, CC-By-2.0
You must have an extraordinary claim to make a dent in a crowded market. Image by Nesster, Flickr, CC-By-2.0

Continue reading “Food… Shot from Guns? (My Life in Advertising: Chapters 12 and 13)”

Three Ways Steam-Powered Automobiles Changed Advertising (My Life in Advertising: Chapters 10 and 11)

This is the 10th part in a series covering the current PRL book selection, My Life in Advertising.

The more things change, the more they stay the same.

Over 100 years ago, steam-powered automobiles were a novelty to many and a luxury to the few who could afford them. With time, the technology improved and the cost dropped.

We’re in a similar situation with Tesla and other high-end vehicles. And their ad methods haven’t changed much in those 100+ years. Continue reading “Three Ways Steam-Powered Automobiles Changed Advertising (My Life in Advertising: Chapters 10 and 11)”