#selling #persuasion #brain #stories #illusion #decision
Blog
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Persuasion Articles of the Week
Photo “Black & White” by Dean Strelau, Flickr, CC-By-2.0 -
10 Things You’ll Learn From The Secret of Selling Anything by Harry Browne
While the financial reward of being a good salesman has it’s
Harry Browne’s “The Secret of Selling Anything” appeal, I’ve not historically been good at selling things to people. (Or at least that’s the story I’ve told myself!)
The last time I was trying to “sell” (as a career) was during the down economy in the early 2000s.
No one was buying, and I wasn’t making any money trying.
I’m an introvert, mostly — again, one of the things that I tell myself. I’ve practiced becoming more extroverted. I’ve intentionally put myself into situations where I need to be more extroverted.
One reason I’m drawn to persuasion because I see it as a way to interact with people. It allows me to better understand their motivations and behaviors, and to better connect with them. It pushes me to do so.
Sales, on the other hand, is a whole different beast of persuasion. To be “salesy” meant (more…)
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Persuasion Articles of the Week
PRL’s Website is Back Up!
“Computer Guys” by Chris Sit, Flickr, CC-By-2.0 #business #hallucinations
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“Obvious Adams” by Robert Updegraff (Persuasion Play Podcast 003)
I started the persuasion and marketing book reviews on PersuasionReadingList.com (now Goldmine.Marketing) in 2016. The first was My Life in Advertising by Claude C. Hopkins, a classic written in 1927.
Since then, I’ve summarized my favorite lessons from dozens of books — and I have dozens of other marketing, copywriting, and persuasion books on my shelf that I’ve read but not written about.
Image from Steve Martin’s movie “The Jerk”, 1979 It’s been fun and educational on my end — and I hope on your end too!
As I continue along my journey, learning about the forces that influence us and how we, in turn, can influence the world around us, I was bound to (more…)
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Persuasion Articles of the Week
“Brains” by Neil Conway, Flickr, CC-By-2.0 #hypnosis #meditation #mindreading #luck #love #persuasion
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13 Words to Identify Mind Readers
Dear reader, we’ve discussed mind-reading, remember? We know it’s probably not real… right?
Maybe it is, maybe it’s not. That’s beside the point. Honestly I don’t know the scope of reality beyond what my brain understands, and I’m sure there’s a lot I don’t understand.
A wise man is never certain about anything!
So I don’t know if some specially attuned people can read minds or not… but I’m pretty sure that your run-of-the-mill news reporter cannot.
Image “Newspapers B&W (3)” by Jon S, Flickr, CC-By-2.0 -
Persuasion Articles of the Week
“Robots” by Jeffrey Thomas, 2018 #authority #computers #robots #reality #quantumphysics #nudge
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Persuasion Articles of the Week
Image “our bench days” by phlubdr, Flickr, CC-By-2.0 #nudge #emotions #bodylanguage #statusquo #identity #stoicism #design #framing
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10 Things I Learned from “The Obstacle is the Way” by Ryan Holiday
Much of what we think of as “persuasion” is really “motivation.”
The secret to “motivating people” is to find what already motivates them, and to tap into that. Because you’re not likely to change someone’s mind, and…
people aren’t going to work against their own happiness.
“The Obstacle is the Way” by Ryan Holiday A great way to tap into existing motivations is to frame your argument in a way that encompasses the interests of each group. (more…)