Goldmine Marketing

Here’s what I’m up to…

  • 3 Ways to Get New Ideas FAST

    12:49pm
    Saint Paul

    One of the worst feelings is when you’re stuck for new ideas or motivation.

    As a direct response copywriter I’m tasked with creating copy for new promotions, emails, websites, social media posts and more… multiple times a day.

    And while I’m usually on track, sometimes I just feel behind.

    Ring a bell for you, *|FNAME|*?

    Here are three tricks I use to get myself moving.

    (more…)

  • What’s on your To-Do List?

    9:31am

    Saint Paul

    What’s your To-Do list looking like today?

    I ask because this past weekend I started reading “The Ultimate Sales Machine” by Chet Holmes.

    In this book, Holmes advises making lists of your To-Dos. Limiting it to six items or fewer. And tackling the hardest one first in the morning.

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  • Unpaid Invoice

    9:44am

    Saint Paul

    Today’s lesson: get paid up front.

    See, I have a client with an unpaid invoice for work I’ve done.

    The last time this happened—10 or 12 months ago—the client ghosted me.

    (more…)

  • 7 things you’ll learn in Dan Kennedy’s “The Ultimate Sales Letter”

    10:20pm

    Saint Paul

    I was browsing my bookshelf the other night, looking for something to start.

    (I have more unfinished books than I have fully-read books. Not every book is worth finishing, I’ve learned… though many I plan to return to… I think…)

    Now, I noticed my slightly neglected Dan Kennedy section. Dan is a prolific and accomplished copywriter and businessman who has recently fallen ill.

    I pulled down my worn copy of The Ultimate Sales Letter and (more…)

  • Online Ads that Work

    11:54am Friday

    Ever put out an ad on Google or Facebook or whatever…

    And it just didn’t “work?”

    Low clicks… and even fewer sales?

    Here are three reasons why your ads may fail… and how to fix ’em.

    1. If your ad is targeting the wrong audience, you won’t get clicks. Fix that by either targeting better… or—contrary to a lot of advice—don’t target at all!

    Why not target, you ask?

    (more…)

  • Authentic Marketing with Jim Clair (Persuasion Play Podcast 012)

    Jim Clair is a direct response copywriter who spent years in the relationship and health niches, among others.

    But after a few years Jim started to realize that something was severely scammy in the direct response marketing world.

    So he quit!

    Join Jim and I for this fascinating peek behind the curtain of internet gurus, direct response, motivational authors, getting more out of your reading time, and more.

    Jim and I talk about…

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  • Freelance Growth with John Bejakovic (Persuasion Play Podcast 011)

    Are you an opportunity seeker… looking to make money online… living an independent life without a proper job?

    (Aren’t we all?)

    Before he was a copywriter, John Bejakovic wrote for the Motley Fool and published his own books on Amazon.

    And books like the 4 Hour Work Week spoke to his interest in granting him freedom.

    Then, in 2015 John stumbled into Email Copywriting.

    He started his copywriting career writing a 7-email funnel for only $5.

    Fast forward to today…

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  • 10 Ways You Can Strengthen Your Headlines (Starting Now!)

    Your copy is only as good as the headline that gets the reader down the page.

    That’s why David Ogilvy said 80% of your time should be spent on the headline.

    It carries 80% of the weight. If they don’t read the headline, they’re not gonna read the body copy.

    Here are a few ideas for your next Headline.

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  • How to Improve Your Focus and Get More Done in Less Time (aka “Deep Work” book summary)

    Do you ever feel unfocused and a bit antsy… when you should be working?

    You have a To-Do List as long as your, er, arm. And even though part of you wants to get to work, other parts of you are doing everything they can to steal your attention.

    And when you live in a distracting world, it’s easy to find something else to focus on.

    If you look back at old books — even really old books, like Seneca’s “Letters From a Stoic” in which he writes,

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  • Better Decisions with Annie Duke (Persuasion Play Podcast 010)

    Could you make better decisions?

    I think we all could.

    Do you have a hard time deciding what to order at a restaurant?

    Do you ever make the “wrong” decision and, looking back, feel that you “knew” it would turn out bad?

    (more…)