Goldmine Marketing

Here’s what I’m up to…

  • Persuasion Articles of the Week

    Photo "001102" by my new favorite photographer Alexey Gaponov, Flickr, CC-By-2.0
    What you focus on assumes increased importance: Focusing Illusion. Photo “001102” by my new favorite photographer
    Alexey Gaponov, Flickr, CC-By-2.0

    #desire #focusingillusion #reactance #enemy #choices #marketing #indoctrination #sales #motivation #socialproof #authority #Ikea #blame #mimeticconflict #status #confirmationbias

    (more…)

  • Persuasion Articles of the Week

    How about some industrial hamburgers for you? "Mmmmm, Burgers!" by m01229, Flickr, CC-By-2.0
    How about some industrial hamburgers for you? “Mmmmm, Burgers!” by m01229, Flickr, CC-By-2.0

    #inflammation #pain #health #polite #technology #persuasion #food #restaurants #socialskills #light #nature #customers

    (more…)

  • Rules of Three

    The first two set the expectation…

    Think fast!

    A lawyer, a priest, and a dentist walk into a bar…

    Maybe you’ve heard this one before?

    The brain has this thing with events that come in 3’s.

     

    Photo “Three” by Julien Belli, Flickr, CC-By-2.0

    For example, we think bad luck comes in threes.

    We’re relieved when that third thing finally happens… and it wasn’t all so bad after all.

    This is one Rule of Three.

    There are more tho…

    Here’s a few. (more…)

  • Marketing Adventures with Drayton Bird
    (Persuasion Play Podcast 008)

    Today on the Persuasion Play Podcast, episode 008…

    I welcome a very special guest, Mr. Drayton Bird!

    Who is Drayton Bird?

    Drayton Bird is an old-school direct marketer and advertiser. He worked along side fellow greats such as Eugene Schwartz and David Ogilvy, who famously claimed that… (more…)

  • Persuasion Articles of the Week

    Full Moon, 2018-03-02, from my Nikon D5100 and a 240mm zoom lens. Image CC-By-2.0 Jeffrey G Thomas
    Full Moon, 2018-03-02, from my Nikon D5100 and a 240mm zoom lens. Image CC-By-2.0 Jeffrey G Thomas

    Happy Friday the 13th!

    #charm #bodylanguage #motivation #mantra #alphawaves #reading #brain #advice #pacing #mental #visualization

    (more…)

  • Program your Brain

    7:10am

    Saint Paul

     

    It’s snowing here in Saint Paul.

    I used to hate the snow, hate the winter.

    And I made sure everyone knew of my misery.

    See, I’m kinda always cold.

    And while I’m not exactly Mr. Universe, I get plenty of comments that I should add some fat to my bones.

    Poor advise from an old joke.

    My kids pulling one another in this Winter Wonderland!
    My kids pulling one another in this Winter Wonderland!

    What I did instead was change my mindset. (more…)

  • Persuasion Articles of the Week

    How's that pain? Image from 'The Corpse Vanishes' (film), 1942
    How’s that pain? Image from ‘The Corpse Vanishes’ (film), 1942

     

    #pain #communication #mentalmodels #therapy #mindfulness #permission #mindset #focus

    (more…)

  • Persuasion Articles of the Week

    "Computer Guys" by Chris Sit, Flickr, CC-By-2.0
    An all-night cram session isn’t your best tool to learn… “Computer Guys” by Chris Sit, Flickr, CC-By-2.0

    #sleep #crime #marketing #sugar #copywriting #habit #success

     

    (more…)

  • L e t    i t    b r e a t h e . . .

    Inner-Space.

    Saint Paul

    Image "Newspapers B&W (3)" by Jon S, Flickr, CC-By-2.0
    Image “Newspapers B&W (3)” by Jon S, Flickr, CC-By-2.0

    *|FNAME|*, when I first started my current full-time job…

    (not this copywriting gig I’m crushing on the side…)

    I was frustrated by a co-worker’s “Google Chat” methods.

    You see,

    instead of sending a complete thought,

    (more…)

  • Persuasion Articles of the Week

    "Old Computer" by Marlo Mckenzie, Flickr, CC-By-2.0
    Can machines learn emotions? “Old Computer” by Marlo Mckenzie, Flickr, CC-By-2.0

    #artificialintelligence #mindreading #emotions #politics #opinion #willpower

    (more…)