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  • Program your Brain

    7:10am

    Saint Paul

     

    It’s snowing here in Saint Paul.

    I used to hate the snow, hate the winter.

    And I made sure everyone knew of my misery.

    See, I’m kinda always cold.

    And while I’m not exactly Mr. Universe, I get plenty of comments that I should add some fat to my bones.

    Poor advise from an old joke.

    My kids pulling one another in this Winter Wonderland!
    My kids pulling one another in this Winter Wonderland!

    What I did instead was change my mindset. (more…)

  • Persuasion Articles of the Week

    How's that pain? Image from 'The Corpse Vanishes' (film), 1942
    How’s that pain? Image from ‘The Corpse Vanishes’ (film), 1942

     

    #pain #communication #mentalmodels #therapy #mindfulness #permission #mindset #focus

    (more…)

  • Persuasion Articles of the Week

    "Computer Guys" by Chris Sit, Flickr, CC-By-2.0
    An all-night cram session isn’t your best tool to learn… “Computer Guys” by Chris Sit, Flickr, CC-By-2.0

    #sleep #crime #marketing #sugar #copywriting #habit #success

     

    (more…)

  • L e t    i t    b r e a t h e . . .

    Inner-Space.

    Saint Paul

    Image "Newspapers B&W (3)" by Jon S, Flickr, CC-By-2.0
    Image “Newspapers B&W (3)” by Jon S, Flickr, CC-By-2.0

    *|FNAME|*, when I first started my current full-time job…

    (not this copywriting gig I’m crushing on the side…)

    I was frustrated by a co-worker’s “Google Chat” methods.

    You see,

    instead of sending a complete thought,

    (more…)

  • Persuasion Articles of the Week

    "Old Computer" by Marlo Mckenzie, Flickr, CC-By-2.0
    Can machines learn emotions? “Old Computer” by Marlo Mckenzie, Flickr, CC-By-2.0

    #artificialintelligence #mindreading #emotions #politics #opinion #willpower

    (more…)

  • Persuasion Articles of the Week

    Change State is now available! PRL Subscribers get a handful of bonuses if you buy before Sunday at Midnight… send your receipt my way!
    Change State is now available! PRL Subscribers get a handful of bonuses if you buy before Sunday at Midnight… send your receipt my way!

    #language #bigidea #socialproof #facebook #manipulation #brainchemicals

    (more…)

  • Why I didn’t vote for my city’s most pressing issue: Trash Collection

    11:15pm Sunday

    Saint Paul, Minnesota

     

    Hey there,

    This weekend I took my two kids to the library. I was previously unaware, but there was early voting available for Tuesday’s November election.

    Photo "CL Society 218: Crossing arms" by Francisco Osorio, Flickr, CC-By-2.0
    Voting, like most decisions, is more about emotions than about facts on an unknown future. Photo “CL Society 218: Crossing arms” by
    Francisco Osorio, Flickr, CC-By-2.0

    “Are you here to vote today?” asked the voting attendant. (more…)

  • Persuasion Articles of the Week

    "dark jack" by Akki annant, Flickr, CC-By-2.0
    “dark jack” by Akki annant, Flickr, CC-By-2.0

     

    #magic #sleep #disinformation #font #typeface

    (more…)

  • Persuasion Articles of the Week

    "Boy watches TV for the first time from an appliance store window 1948"
    “Boy watches TV for the first time from an appliance store window 1948”

    #neuroscience #fancy #learning #cognitivedissonance

     

    (more…)

  • Persuasion Articles of the Week

    "Oysterman, FSA" photograph by Russell Lee, public domain, 1938
    Is this work, or a chance for meditation? “Oysterman, FSA” photograph by Russell Lee, public domain, 1938

    #meditation #mindfulness #focus #filter #subconscious #sleepwalking #brain

    (more…)