Goldmine Marketing

Tag: artificial intelligence

  • No real rush. Here’s some Wifi for ya, mate.

    2:23pm
    East of the Mississippi


    John Wanamaker –– not to be confused with Led Zeppelin’s D’yer Mak’er –– said that business can be learned…

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  • Tiny minority driving everyone’s anxiety

    Crazy to think that 0.01% of people use AI.


    2:19pm
    Saint Paul

    I saw a stat that 0.01% of people use AI.

    If you spend any time on LinkedIn, it seems to be everywhere.

    And it has a lot of people scared that AI is coming for their job.

    And hell, it might be, I don’t know.

    It does get better every day…

    …when it’s not erasing people’s emails and suggesting we launch the nukes #truestory

    But I do know that FEAR is a huge motivator.

    (more…)

  • Does AI help anything?

    Two competing headlines in one day––and how to cash in

    Looking at the new snowfall
    Juuust east of the Mississippi


    Hey *|FNAME|*,

    On Wednesday I saw these two headlines:

    Study of 12,000 EU Firms Finds AI’s Productivity Gains Are Real

    and

    Thousands of CEOs Just Admitted AI Had No Impact On Employment Or Productivity


    So which is it?

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  • How I use AI (and why)

    12:31pm
    East of the Mississippi

    Not sure if you spend any time on LinkedIn, but there seems to be a lot of marketers there.

    And of the marketers who post, they tend to fall into two camps:

    One camp that posts plenty of AI content, often from other creators, and talks about how game-changing AI is––and maybe you want to buy their course.

    And one camp that doesn’t want anything to do with AI.

    I have a more nuanced take, which of course isn’t polarizing enough to gain much traction.

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  • Become a Category of One with David Newman (Persuasion Play Podcast #018)

    12:58pm
    Saint Paul

    Hey, the end of the year is near.

    And like the end of 2024, I have a new podcast epi to drop!

    Marketer, speaker, and writer David Newman, author of Do It! Marketing, joins me for Episode #018 to discuss his newest book:

    Market Eminence: 22 Strategies to Build a Bold Personal Brand, Become a Business Celebrity, and Drive Unstoppable Growth

    In this episode, David explains why being “good” is not good enough to stand out in a very noisy world –– and the 22 steps you can take to build up your own fame (among your chosen audience).

    • What is Market Eminence as a concept, and what’s in the book? (2:26)

    • The 3 jobs that need to be done if you want to get noticed in 2026 (3:19)

    • How to make it dangerous, risky and dumb for a buyer to choose someone else (5:02)

    • AI has ONE type of intelligence –– and it’s helpful if these 2 things don’t matter to you or your customers (6:55)

    • How-To content is everywhere –– and it’s dead, says David. Stick a fork in it! Here’s what comes next for marketers (8:44)

    • Why a good rant can make YOU more *|FNAME|*-ic (10:45)

    • The convergence of the business world and celebrity happened 50 years ago –– but today you can use this same personal branding to increase profits too (12:39)

    • The ONE reason to build up your own eminence (15:15)

    • How should a ghostwriter approach building someone else’s personal brand? (18:20)

    • David quotes Kevin Halbert from his Persuasion Play Podcast appearance: a copywriter’s “Number One Biggest Mistake” (22:40)

    • Excerpt from Market Eminence: 3 questions to ask yourself to find your contrarian positioning in the marketplace –– grab a pencil and paper and write your answers now (24:20)

    • Most people fear this –– but when you see it, it means you’re doing something right (27:55)

    • Unplug these 2 ideas from your brain ASAP (29:21)

    • How to install a magic, electro-magnetic fence around your company to attract the right audience… and repel the wrong one (32:40)

    • Are ALL of these parts of your business in alignment with your branding? (36:30)

    • David’s book Market Eminence is NOT for brands who are comfortable starting at “Square Zero” with every new client (40:20)

    • How to out-position 90% of your competitors (41:10)

    • Mind-blowing advice David received early in his career that will help YOU make more sales (43:40)

    • Should you be a Tugboat or a Lighthouse for your customers? (46:16)

    • David’s other books, Do It! Marketing and Do It! Selling and Do It! Speaking are how-to books –– here’s how they compare with Market Eminence (47:53)

    • The BIG IDEA you should take away from this conversation that will amaze you with the results (51:15)

    • David’s “ethical bribe” he wants to offer you: FREE resources to build your own market eminence starting today –– no purchase required (52:45)

    And so much more. Watch episode #018 of the Persuasion Play Podcast with David Newman here.


    You can find David’s book Market Eminence at MarketEminence.com or on Amazon at https://www.amazon.com/Market-Eminence-Strategies-Celebrity-Unstoppable

    And you’ll find more episodes of the Persuasion Play Podcast on YouTube, with guests such as Drayton Bird, Bob Bly, Doberman Dan, and more.

    Thanks for watching!

  • Umm, ahh, oops: The case for awkward interviews

    9:05am
    Saint Paul

    I saw a video on LinkedIn just now where a woman walks through ehr video production using AI.

    And one of the first things she mentions is how the AI tool can remove filler words.

    The umms… The ahhs… and whatnot.

    I used to do this for my Persuasion Play Podcast episodes.

    Remove filler words. Shorten silences.

    It added hours to my work. Like, 3x the length of the recording. So a 1 hour interview took an additional 3 hours or so. Before adding slides, splicing in the introduction and theme song, and writing show notes.

    And today, AI can do it all for me?

    Great, I’ll pass. Here’s why.

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  • Are AI bonuses attractive?

    2:37pm
    Saint Paul

    I’m working on promotions for The Secrets of Emotional, Hot-Button Copywriting.

    And I’m trying to think up some good bonuses for you, too.

    As a writer, I like to write.

    But I know plenty of people think AI is amazing and takes a lot of work off their shoulders.

    So, my question to you:

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  • AI: What Tools?

    3:03pm
    Saint Paul

    I kick myself for not getting into online marketing when I was 12.

    I laugh at myself for selling my fraction of a bitcoin.

    And I still wonder why I didn’t invest more in the stocks of companies that have performed well.

    Hindsight, huh.

    So when I see these “jump on the AI SaaS bandwagon and get rich!” posts, I wonder…

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  • Persuasion Articles of the Week

    "Old Computer" by Marlo Mckenzie, Flickr, CC-By-2.0
    Can machines learn emotions? “Old Computer” by Marlo Mckenzie, Flickr, CC-By-2.0

    #artificialintelligence #mindreading #emotions #politics #opinion #willpower

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  • Persuasion Articles of the Week

    "Engineering Department employees, 1962, Item 74240" by Seattle Municipal Archives, Flickr, CC-By-2.0
    “Engineering Department employees, 1962, Item 74240” by Seattle Municipal Archives, Flickr, CC-By-2.0

    #changestate #pre-suasion #artificialintelligence #podcast

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