Here’s what I’m up to…
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Persuasion Articles of the Week
We must submit our advertisements to the court of public opinion. “Engineering Department employees, 1962, Item 74240” by Seattle Municipal Archives, Flickr, CC-By-2.0 -
Happy Feet and More: 20+ Secrets to Decoding Leg Movements
We’ve trained our faces to lie, but not our feet. Our feet telegraph our intentions.
I see it every week. My kid says she likes dinner but her body is literally climbing out of her seat, feet pointed towards her toys. Her priorities are evident, regardless of her words.
Through most of human history, we’ve relied on our feet to keep us safe without conscious thought. They just react.
Legs crossed towards someone indicates comfort with that person. Image “our bench days” by phlubdr, Flickr, CC-By-2.0 Surprisingly, the feet are the most honest part of our body. They can exhibit both positive and negative emotions… if you know what to look for. (more…)
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Persuasion Articles of the Week
“Boy watches TV for the first time from an appliance store window 1948” -
How Your Lizard Brain Gives Away Your Secrets
Your head contains three brains. They’re all tasked with their own jobs to keep you alive. These brains have evolved over millions of years along with humanity.
“Brained” by Jose, Flickr, CC-By-2.0 The oldest of the three brains is the reptilian stem. It controls our primitive drives for survival, like our desire for food and sex.
To witness the reptilian drive to stay alive, check out this exciting video from the BBC: (more…)
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Persuasion Articles of the Week
Image by daniel.stark, Flickr, CC-By-2.0 -
Reciprocity at the Car Dealership
I can barely feel my fingers. The wind whips while I work in the wintry 6° weather. Fahrenheit.
My car’s alarm won’t stop sounding since I tried, and failed, to jumpstart the car. It’s a constant blast of the horn.
Cars have been trouble since the day they were invented. Photo “Changing a Tire” by Don O’Brien, Flick, CC-By-2.0 Now I’m trying to silence the alarm with some key trickery that the dealership is suggesting over the phone. I can barely hear anything over the car’s alarm.
“Turn it left for ten seconds,” he says. “No, wait, try turning the key to the right.” (more…)
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I can’t hear a word they say: Decoding Non-Verbal Communication
Hello #PRL reader! Today we’re starting our next PRL book, Joe Navarro’s What Every BODY is Saying.
Joe Navarro’s book teaches you to decode body language. Awesome book. After understanding the concepts in What Every BODY is Saying, your eyes will be opened to these non-verbal behaviors around you, all the time. (more…)
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Persuasion Articles of the Week
Photo “img033” by CTTim, Flickr, CC-By-2.0 -
Trump for Liberals Like Me
I see a lot of my friends and family scared with Trump in the Oval Office. Within a year, he went from a clown that many dismissed to the President of the United States. Among my friends, I see suffering and confusion. I hear their stories of protest and anger, fear and sadness.
Photo “women’s-march-nyc-5” by Sarah WY, Flickr CC-By-2.0 I have a different view now that we’ve been learning about Persuasion. And I want to help. -
How to Please Your Customers: Hopkins’ My Life in Advertising Wrap-up
My new boots came in the mail. They were far too small. I felt like a kid again and my feet had grown over the summer.
These boots had everything I wanted. Leather, waterproof, and insulated, I expected to keep them for years. But of course, they had to fit right.
Winter Boots are a necessity around these parts. Image “What’s Down There?”by James, Flickr, CC-By-2.0 Luckily, the online retailer made the exchange simple and free. I mailed the boots in to try a second pair, and I waited.
It was going to be a cold, snowy Thanksgiving in Wisconsin.