I’ve written before about my Message from the Universe. It might have been a coincidence. Maybe my brain is making things up, finding patterns where there aren’t any. Humans are great at that.
I’ve stopped ignoring the messages from the universe. Photo “Brothers in a Dangerous Trade” by Joel Penner, Flickr, CC-By-2.0
But this has happened more than once. Here’s another message I’ve received. (more…)
I really like buying things. Things I don’t need, things I do need, things I think I’ll need later. A delayed delivery doesn’t stop this — Kickstarter hasn’t been my wallet’s best friend.
Mind the Gap. It’s used to pique your interest and direct your behaviour. Image “Mind the Gap” by Larry Johnson, Flickr, CC-By-2.0
We’re all victims of this psychological hook that advertisers use: they create a “gap” in your life. The gap could be the beginning of a story, leaving us hanging. The gap could be a heightened interest in a limited offer. (more…)
Chapter twelve of My Life in Advertising, Hopkins works on the Palmolive soap account.
Following Hopkins’ playbook, the ad agency offers to buy the beauty soap for whomever brings in a coupon. Palmolive uses this offer to force quick distribution in retail stores, because no business wants the customer going elsewhere. The customers become hooked because the rule of reciprocity says that something done for them, the free bar of soap, will increase their desire to give back.
You must have an extraordinary claim to make a dent in a crowded market. Image by Nesster, Flickr, CC-By-2.0
The more things change, the more they stay the same.
Over 100 years ago, steam-powered automobiles were a novelty to many and a luxury to the few who could afford them. With time, the technology improved and the cost dropped.
We’re in a similar situation with Tesla and other high-end vehicles. And their ad methods haven’t changed much in those 100+ years. (more…)
I’ve written other posts about the messages I’ve received from the Universe. Yeah I know it sounds crazy. Maybe they’re coincidences. Maybe it’s cognitive bias, lending make-believe support to my theory.
But if the Universe’s Messages are helpful, why would I ignore them?
With Persuasion techniques, you can be ahead of the game. Photo “Black & White” by Dean Strelau, Flickr, CC-By-2.0
Here’s a message that I am listening to. I think you are, too. (more…)
Kanye West is persuasive. As Scott Adams has noted, he’s rocketed to success in industries where he wasn’t expected to succeed. Kanye may be running for President in 2020.
Hear Kanye talk about Emotional Intelligence here.
Do you like to barbecue? How about baked beans, do you like them?
I like baked beans especially at a barbecue. They’re sweet, with a touch of tomato, brown sugar, and pork. They remind me of summer days and paper plates.
But I don’t eat baked beans weekly.
Summer barbecue in 1913. I don’t know if they served baked beans. Looks refreshing, doesn’t it? Photo courtesy Orange County Archives
Apparently in the early 1900s, baked beans were all the rage. People couldn’t get enough. Baked beans were frequently homemade. They would sometimes ferment while cooking. Other times they would explode in the 16 hour cooking process. That didn’t stop anyone.