Goldmine Marketing

Here’s what I’m up to…

  • Persuasion Articles of the Week

    Image "day 067" by Holly Lay, Flickr, CC-By-2.0
    Image “day 067” by Holly Lay, Flickr, CC-By-2.0

    (more…)

  • “I do it to do it.”
    Trump’s Art of the Deal

    I started PersuasionReadingList.com after being continually impressed with Scott Adams’ ability to see the future. It’s fitting that I start my next pick on President Trump’s 100th day in office.

    Donald Trump’s The Art of the Dealtrumpartdeal covers a week in Trump’s real estate development business, while also telling wide-ranging stories about his business dealing. First published in 1987, it’s fascinating to read about the development of New York real estate and Trump’s own style of negotiation.

    The man is incredibly lucky to come across some of the deals he has. That, or he knows how to play his cards, and he wrote the book on it. (more…)

  • Persuasion Articles of the Week

    "Computer Guys" by Chris Sit, Flickr, CC-By-2.0
    “Computer Guys” by Chris Sit, Flickr, CC-By-2.0

    (more…)

  • Persuasion Articles of the Week

    Image " L1009153 A Big Smile from the High Tibetan Plateau" by DaiLuo, Flickr, CC-By-2.0
    Image “L1009153 A Big Smile from the High Tibetan Plateau” by DaiLuo, Flickr, CC-By-2.0

    There are 19 types of smiles

    (more…)

  • Persuasion Articles of the Week

    Image "What's Down There?"by James, Flickr, CC-By-2.0
    Image “What’s Down There?”by James, Flickr, CC-By-2.0

    (more…)

  • Lies and the Limbic Brain

    Think about a time when you pretended to continue an uncomfortable conversation as you moved into another room. Sure, you could still talk back and forth, but it was more difficult. Another item soon occupied your focus, which ended the exchange.

    Discomfort rules your limbic brain. That limbic lizard brain inside is what moves your body to a safer room when you’re uncomfortable.

    I found myself doing exactly this earlier last week. Fleeing the scene of an accidental argument. (more…)

  • Persuasion Articles of the Week

    "Brained" by Jose, Flickr, CC-By-2.0
    “Brained” by Jose, Flickr, CC-By-2.0

    (more…)

  • Reading the Confidence Tells of the Face

    We’ve trained our faces to lie.

    Social order depends on the cooperation of people to accomplish tasks, people that may not otherwise get along. From the Great Wall of China to your office this week, we’ve all put on a happy face to make a situation less confrontational. If you’re looking for truth, the face is one of the least likely places to find it.

    Is this smile real or fake? How do you know? Image "t smile" by halbag, Flickr, CC-By-2.0
    Is this smile real or fake? How do you know? Image “t smile” by halbag, Flickr, CC-By-2.0

    It makes life easier for everyone.

    The face is controlled by 43 muscles, adding up to a wide variety of expressions! Even if we can control our facial muscles to an extent, our limbic system still reacts. It’s difficult for most people to maintain a mask covering their true emotions, (more…)

  • Persuasion Articles of the Week

    Feet touching indicates intimacy. Photo "untouched-feet" by James Lee, Flickr, CC-By-2.0
    Feet touching indicates intimacy. Photo “untouched-feet” by James Lee, Flickr, CC-By-2.0

    (more…)

  • Confidence Tells of the Hands

    Our hands help tell our stories.

    Old scars. Class rings. Emphatic speeches to the masses! Insert rude gesture here!

    Image "/approve" by hobvias sudoneighm, Flickr, CC-By-2.0
    Thumbs Up is a display of confidence. Image “/approve” by hobvias sudoneighm, Flickr, CC-By-2.0

    Before spoken language, our hands described the large monsters in the forest. Hands are used to protect the tribe, signalling for silence. They’re used to show gratitude and love.

    As a result, we’ve learned to pay special attention to hands. They’re humanity’s primary form of communication. They’re extremely useful in persuasion.

    Because our brain naturally is drawn to watching hands, (more…)