
Persuasion Articles of the Week

Direct Response Marketing Copy & Strategy
Imagine the last argument you had. You were convinced of your position. There’s no way the other person was right.
They thought the same about your argument, of course.
I’d be willing to bet at least one of you crossed your arms in front of yourself to block the very ideas being spoken.
Arms are one of our most expressive forms of communication. They’re used to build trust and rapport, as we’ll see. They’re used for defense. They’re used to communicate effectively at work.
Imagine the college professor, using her arms to focus our attention to different parts of her presentation. Lawyers use their arms to emphasize their points. Traffic cops use their arms to direct the flow around them.
We are naturally inclined to watch people’s arms — so much that illusionists and pickpockets take advantage of this to misdirect our attention.
In addition to emphasizing our speech, sudden changes in our arms also communicate our limbic reactions to our surroundings.
Identity is a major influencer in our lives. People identify with their in-group and exclude the out-group.
You’ve probably heard of Jane Elliott’s experiment with school children. In the 1960s, she instructed her students to treat other kids differently based on their eye color. The moment the in-groups and out-groups was defined, the kids treated their friends completely different.
Sport teams define identity for many people. Continue reading “Identity on the Baseball Field”
“And that’s when I walked in.”
You put down your spoon, absentmindedly. You’re absorbed into the conversation. You lean in, waiting for more details.
Our body language says so much. We’ve all seen someone’s shoulders drop at discouraging news. We’ve all leaned away from someone’s unpleasant tone of voice. Continue reading “Never Let Your Guard Down: Confidence Tells of the Torso”
We’ve trained our faces to lie, but not our feet. Our feet telegraph our intentions.
I see it every week. My kid says she likes dinner but her body is literally climbing out of her seat, feet pointed towards her toys. Her priorities are evident, regardless of her words.
Through most of human history, we’ve relied on our feet to keep us safe without conscious thought. They just react.
Surprisingly, the feet are the most honest part of our body. They can exhibit both positive and negative emotions… if you know what to look for. Continue reading “Happy Feet and More: 20+ Secrets to Decoding Leg Movements”
Your head contains three brains. They’re all tasked with their own jobs to keep you alive. These brains have evolved over millions of years along with humanity.
The oldest of the three brains is the reptilian stem. It controls our primitive drives for survival, like our desire for food and sex.
To witness the reptilian drive to stay alive, check out this exciting video from the BBC: Continue reading “How Your Lizard Brain Gives Away Your Secrets”