I’m sitting at the dining room table, hand writing some of the sales letters from the Robert Collier Letter Book while my licorice tea cools off.
Collier was a direct mail writer, successfully selling all kinds of products during his career, including jewelry, tires, books, and clothing.
Hand writing successful sales letters like these helps to slow down and focus your brain, while (more…)
Millennials may think they’re a different breed.
Perhaps, the reasoning goes, because they grew up in a distracting environment… their brains have adapted to the distractions of our fast paced world!
I frequently hear, “Maybe this generation is different!”
Attempts to outlaw competitive sports or bullying rely on that same flawed belief — that somehow humans are reaching a new level of consciousness. Finally.
For all the drum-beating about “Science!” it’s amazing to see how many people (more…)
#selling #persuasion #brain #stories #illusion #decision
While the financial reward of being a good salesman has it’s
appeal, I’ve not historically been good at selling things to people. (Or at least that’s the story I’ve told myself!)
The last time I was trying to “sell” (as a career) was during the down economy in the early 2000s.
No one was buying, and I wasn’t making any money trying.
I’m an introvert, mostly — again, one of the things that I tell myself. I’ve practiced becoming more extroverted. I’ve intentionally put myself into situations where I need to be more extroverted.
One reason I’m drawn to persuasion because I see it as a way to interact with people. It allows me to better understand their motivations and behaviors, and to better connect with them. It pushes me to do so.
Sales, on the other hand, is a whole different beast of persuasion. To be “salesy” meant (more…)
#business #hallucinations
I started the persuasion and marketing book reviews on PersuasionReadingList.com (now Goldmine.Marketing) in 2016. The first was My Life in Advertising by Claude C. Hopkins, a classic written in 1927.
Since then, I’ve summarized my favorite lessons from dozens of books — and I have dozens of other marketing, copywriting, and persuasion books on my shelf that I’ve read but not written about.
It’s been fun and educational on my end — and I hope on your end too!
As I continue along my journey, learning about the forces that influence us and how we, in turn, can influence the world around us, I was bound to (more…)
#hypnosis #meditation #mindreading #luck #love #persuasion
Dear reader, we’ve discussed mind-reading, remember? We know it’s probably not real… right?
Maybe it is, maybe it’s not. That’s beside the point. Honestly I don’t know the scope of reality beyond what my brain understands, and I’m sure there’s a lot I don’t understand.
A wise man is never certain about anything!
So I don’t know if some specially attuned people can read minds or not… but I’m pretty sure that your run-of-the-mill news reporter cannot.
#authority #computers #robots #reality #quantumphysics #nudge