8:50am
Saint Paul
Today I wanted to share some tech tips for better email delivery on MailChimp (what I use) or any other way you send an email from your own domain.
If you’re in business and you’re not following these rules, your email delivery will suffer.
As a result, you’ll lose customer communication, and with it… sales.
These are the rules that govern the internet, young one, so pay attention.
(more…)9:12
Saint Paul
I post on WordPress for my sites (RockPaperShootLLC.com and here on PersuasionReadingList.com) and use I MailChimp to email to my list.
And on the creator side, both of these services have completely changed their interface.
There’s no better way to frustrate your customers than to change something that works just fine.
Especially if that change causes more work for those customers, like creating new MailChimp templates.
That’s true in marketing, too.
Rosser Reeves wrote about the importance of a consistent and repeated message in his book Reality in Advertising.
10:54
Saint Paul
Did you see the recent study that shows acetaminophen (sold under the brand names Tylenol, Mapap, and Ofirmev) reduces people’s perception of risk?
(more…)1:37pm Monday
Saint Paul
Last week I wrote about my daughter’s violin lessons and how she doesn’t like having to put forth effort in order to progress.
She’s happy to practice the few things she knows, but the moment there’s a whiff of effort required…
I don’t think she’s alone. My wife’s a teacher and she sees in her students the same avoidance of effort.
“That’s extra!” they’ll complain. About anything.
“Doin’ too much!” is another common refrain.
Today she said, “We don’t ask kids to do hard things any more.”
My daughter has started violin lessons following the Suzuki Method.
After one week of classes… after every practice session… she decided she’s ready to give up.
As a parent, this is incredibly frustrating: of course I want my child to develop grit!
The Suzuki method was developed by Shin’ichi Suzuki in the 1940s and later, and documented in his book, Nurtured by Love.
The Suzuki Method focuses on baby steps, frequent positive feedback, and fun.
(more…)If you’re into the freelance copywriting and direct response marketing world on Twitter, one name comes up again and again:
Dennis is a freelance marketer who focuses his business on email marketing, while dominating the social media scene with his advice for marketers and beginning freelancers.
(more…)*|FNAME|*, I read a few days ago —but can’t find it now— about how this current Coronavirus Clampdown is going affect our perceptions of this past summer due to time compression.
The idea is an off-shoot of the “peak-end rule:” we generally remember the peaks of an experience (the most emotional –usually positive– parts), and we generally remember how something ends.
(more…)I’m reading through professional poker player Annie Duke’s upcoming book, How to Decide.
(Duke is scheduled for an upcoming Persuasion Play Podcast interview; subscribe to my email list for details.)
The majority of Duke’s new book revolves around managing risk and communicating our understanding of risk with others, and working to expand our understanding of a situation and the variables involved so that we have a better chance at a desired outcome.
My daughter recently mentioned that a scientist visiting her 1st grade classroom told the students that their brain power couldn’t move the physical world.
I disagree.
Yes, the common concept of telekinesis is unproven. Science has not been able to measure any sort of change to large physical items when a person or group concentrates on that item.
Balls don’t roll. Coins don’t flip.
Those aren’t the changes that an average brain can influence…
(more…)11:05am Tuesday
Good day! I’m following up on some client phone calls this morning while my kids hang out with my mother-in-law.
Sunday evening, she and I talked late into the night about the coronavirus, a possible return of students to schools in the fall, and —because everything is political these days— the politics of it all.
One thing she brought up was Trump’s recent tweet that we’re getting closer to a vaccine.
“It’s magical thinking,” she said, to raise people’s expectations when there’s no evidence to support it. “Trump does this all the time. He makes things up that just aren’t true.”
Truth, however, isn’t as apparent and unchanging as we’d like to believe.
(more…)