Goldmine Marketing

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  • 7 things you’ll learn in Dan Kennedy’s “The Ultimate Sales Letter”

    10:20pm

    Saint Paul

    I was browsing my bookshelf the other night, looking for something to start.

    (I have more unfinished books than I have fully-read books. Not every book is worth finishing, I’ve learned… though many I plan to return to… I think…)

    Now, I noticed my slightly neglected Dan Kennedy section. Dan is a prolific and accomplished copywriter and businessman who has recently fallen ill.

    I pulled down my worn copy of The Ultimate Sales Letter and (more…)

  • Online Ads that Work

    11:54am Friday

    Ever put out an ad on Google or Facebook or whatever…

    And it just didn’t “work?”

    Low clicks… and even fewer sales?

    Here are three reasons why your ads may fail… and how to fix ’em.

    1. If your ad is targeting the wrong audience, you won’t get clicks. Fix that by either targeting better… or—contrary to a lot of advice—don’t target at all!

    Why not target, you ask?

    (more…)

  • Authentic Marketing with Jim Clair (Persuasion Play Podcast 012)

    Jim Clair is a direct response copywriter who spent years in the relationship and health niches, among others.

    But after a few years Jim started to realize that something was severely scammy in the direct response marketing world.

    So he quit!

    Join Jim and I for this fascinating peek behind the curtain of internet gurus, direct response, motivational authors, getting more out of your reading time, and more.

    Jim and I talk about…

    (more…)

  • Freelance Growth with John Bejakovic (Persuasion Play Podcast 011)

    Are you an opportunity seeker… looking to make money online… living an independent life without a proper job?

    (Aren’t we all?)

    Before he was a copywriter, John Bejakovic wrote for the Motley Fool and published his own books on Amazon.

    And books like the 4 Hour Work Week spoke to his interest in granting him freedom.

    Then, in 2015 John stumbled into Email Copywriting.

    He started his copywriting career writing a 7-email funnel for only $5.

    Fast forward to today…

    (more…)

  • 10 Ways You Can Strengthen Your Headlines (Starting Now!)

    Your copy is only as good as the headline that gets the reader down the page.

    That’s why David Ogilvy said 80% of your time should be spent on the headline.

    It carries 80% of the weight. If they don’t read the headline, they’re not gonna read the body copy.

    Here are a few ideas for your next Headline.

    (more…)

  • How to Improve Your Focus and Get More Done in Less Time (aka “Deep Work” book summary)

    Do you ever feel unfocused and a bit antsy… when you should be working?

    You have a To-Do List as long as your, er, arm. And even though part of you wants to get to work, other parts of you are doing everything they can to steal your attention.

    And when you live in a distracting world, it’s easy to find something else to focus on.

    If you look back at old books — even really old books, like Seneca’s “Letters From a Stoic” in which he writes,

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  • Better Decisions with Annie Duke (Persuasion Play Podcast 010)

    Could you make better decisions?

    I think we all could.

    Do you have a hard time deciding what to order at a restaurant?

    Do you ever make the “wrong” decision and, looking back, feel that you “knew” it would turn out bad?

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  • That Time When Tom Hit Jerry With A Baseball Bat

    2021-03-31
    Saint Paul

    The Influence of Cartoons on Kids

    Over the last decade or two, cartoon violence has shifted dramatically, along with cartoons in general.

    No longer are cartoons the mindless zaniness that you and I grew up with.

    The shows my own kids watch now have complex characters and plots.

    (more…)

  • Give Me One Reason!

    9:46am Tuesday

    This morning I read a Sweepstakes Letter from the Publishers Clearing House.

    With a no-obligation entry I have a chance at winning $7,000 per week for life.

    That’s a lot of money!

    The letter spent no time trying to be clever or discussing something that couldn’t tie into the benefits of their promotion.

    To Persuade, You Have To Enter Their World

    Do you remember most brands behind your favorite commercials?

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  • The Best Way to ‘Pace and Lead’ (that I’ve found)

    11:35am
    Saint Paul

    I wrote about this on Twitter this morning but I thought you might like a bit more.

    From the outside, “persuasion” is often seen as trying to get someone to do something against his own interests.

    That’s not persuasion. That’s manipulation.

    In reality, persuasion is highlighting why an idea (or product or service) is in someone’s interests.

    And because most people are resistant to new ideas, they’re unlikely to be persuaded by your arguments or data.

    Instead, he has his own set of arguments and data.

    And he’d much prefer if you joined his “side” — because then his worldview isn’t challenged.

    So how can you get people to hear your ideas?

    (more…)