11:29am
Saint Paul
Do you know of John Forde? He’s a direct response copywriter and author, including co-author of “Great Leads.”
Today John emailed a ChatGPT prompt to direct the AI tool to rate your copy on the four U’s: Urgency, Uniqueness, Usefulness, and Ultra-specificity.
(I’ve added a 5th U: YOU, the reader—make sure your copy addresses your reader! Anyways…)
John’s ChatGPT prompt asks it to rates your copy on each of those four dimensions, 0-25, sums up the total (best is 100), and then ChatGPT gives some ideas to improve each dimension of your copy.
So I put my copy to the test
with 6 of my projects!
But before I get to that… a quick update on last week’s clothes dryer that sounded like a pig stuck in a vending machine.
After some runaround to source them locally… I dismantled everything and replaced the two drum support wheels.
Lo-and-behold, no more death squeal!
Big win.
My wife was impressed enough to suggest I start a handyman side business.
And, you know what? Depending on how my John Forde ratings came back… I might seriously consider it!
So I grabbed those 6 copy projects…
Three short-form ads, and three emails…
and I plugged those suckers
straight into John’s ChatGPT prompt!
How’d I do?
Drum roll please…
83 (B), 87 (B), 90 (A), 93 (A), 94 (A), and 97 (A).
For the lower 83 (a small text ad), I made a minor update—I put in a person’s job title and company for authority—which raised the score to 92!
Pretty handy and one of the better uses I’ve experienced with ChatGPT.
(Of course, John’s prompt is under copyright—but if you’re not on his email list you can write him and ask for the prompt from his “CR# 1043.” John’s email is
comment<at>jackforde<dot>com
Please, tell him Jeffrey Thomas from Goldmine Marketing sent you.)
NOW… for what it’s worth… I tried someone ELSE’s copy.
U-Turn Audio emailed today about vibration-reducing pads for your vinyl turntable. Scored 77.
Hilton Hotels emailed today about a deal for 4 days, 3 nights in Orlando, only $249. Scored 84.
As much as I enjoy understanding and fixing things… for now I’ll stick with writing Grade A sales copy.