Category: Opinion

Mystery Radio STEALS Energy

3:!7pm
Saint Paul

I slept in today.

Just a little, like 15 minutes past my usual.

Because I was up late, hearing voices and music in my house like a muffled radio somewhere.

It wasn’t coming from the basement bathroom radio.

It wasn’t coming from the living room hi-fi.

It wasn’t coming from outside.

In fact, I couldn’t find it anywhere.

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Author Posted on Categories Opinion

Did I just meet Bruce flippin’ Barton on LinkedIn?

1:27pm
Saint Paul

Last week I sat—virtually—with a few dozen other copywriters in a webinar about Financial Copywriting.

If you don’t know, Financial is one of the “Big Three” markets. The other two are Health and Relationships.

This webinar, no doubt, was filled with good advice on writing for companies that sell financial “get rich this week!” type info.

And those promotions generally do well. Because most everyone wants to get rich.

Including the webinar attendees… including me… who were promised that the financial info companies were all in desperate need for copywriters.

“If you can write an email like this one,” said the guest, showing a simple, 5-line message, “then you too can earn big royalties!”

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The Secret of the “Secret of the One-Legged Golfer” Headline

10:19am
Hastings Minn

Golf!

I’m out to hit the links in about an hour.

First time this season, which is a shame—the weather’s been perfect and I’ve missed a lot of great opportunities.

No worries. I’m not a good golfer anyway.

Hey are you familiar with John Carlton’s headline:

“The Secret of the One Legged Golfer”

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ChatGPT: rate my copy! (Update to Death Squeal story…)

11:29am
Saint Paul

Do you know of John Forde? He’s a direct response copywriter and author, including co-author of “Great Leads.”

Today John emailed a ChatGPT prompt to direct the AI tool to rate your copy on the four U’s: Urgency, Uniqueness, Usefulness, and Ultra-specificity.

(I’ve added a 5th U: YOU, the reader—make sure your copy addresses your reader! Anyways…)

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Three hypnotic phrases I’m trying out tonight

3:23pm
Saint Paul

Tonight’s the school carnival.

You’ll find me working at the Can Crush booth along Game Row.

My goal for tonight?

I chose three cards from my Hypnotic Language card deck. Tonight I’ll be using these phrases as often as I can, if only to see how I can squeeze them into the conversation with elementary school kids:

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Here’s 150k… how do you invest it?

Monday 1:06pm
Saint Paul, Minn

Hey *|FNAME|* if you had an additional $150k to spend on your business…

How would you invest it?

Develop new products? Go after a new market segment? Completely shift your offering? Invest in AI and become a software vendor? Train the staff? Buy out a competitor?

That’s the hypothetical question my client’s board of directors is asking themselves right now.

I gave my client a number of ideas for them to bounce around, not all of which are good or feasible.

That’s OK. BAD ideas are often the seeds for GOOD ideas.

And of course—some businesses don’t want to grow.

Those smaller businesses are often chugging along, putting in the work and creating happy clients.

(Even if it means they’re working looong days to do it!)

From my point of view, business growth comes from three levers:

• Great products that solve real problems for real people
• Great customer service to make doing business a pleasure, and
• Great marketing to bring in new money (from new and existing customers)

Of course, to a hammer everything is a nail…

Anyways.

Reply and tell me please: how would YOU invest $150,000 to upgrade your business?