Opinion Archives » Page 10 of 23

The Best Way to ‘Pace and Lead’ (that I’ve found)

11:35am
Saint Paul

I wrote about this on Twitter this morning but I thought you might like a bit more.

From the outside, “persuasion” is often seen as trying to get someone to do something against his own interests.

That’s not persuasion. That’s manipulation.

In reality, persuasion is highlighting why an idea (or product or service) is in someone’s interests.

And because most people are resistant to new ideas, they’re unlikely to be persuaded by your arguments or data.

Instead, he has his own set of arguments and data.

And he’d much prefer if you joined his “side” — because then his worldview isn’t challenged.

So how can you get people to hear your ideas?

5 Tech Tips for Email Rock Solid Delivery

8:50am
Saint Paul

Today I wanted to share some tech tips for better email delivery on MailChimp (what I use) or any other way you send an email from your own domain.

If you’re in business and you’re not following these rules, your email delivery will suffer.

As a result, you’ll lose customer communication, and with it… sales.

*What score do your marketing emails receive?*

These are the rules that govern the internet, young one, so pay attention.

Don’t Ever Change: “Reality in Advertising” by Rosser Reeves

9:12
Saint Paul

I post on WordPress for my sites (RockPaperShootLLC.com and here on PersuasionReadingList.com) and use I MailChimp to email to my list.

And on the creator side, both of these services have completely changed their interface.

There’s no better way to frustrate your customers than to change something that works just fine.

Especially if that change causes more work for those customers, like creating new MailChimp templates.

That’s true in marketing, too.

Rosser Reeves wrote about the importance of a consistent and repeated message in his book Reality in Advertising.

Tylenol makes you CRAZY

10:54
Saint Paul

Did you see the recent study that shows acetaminophen (sold under the brand names Tylenol, Mapap, and Ofirmev) reduces people’s perception of risk?

Successful people share THIS trait

1:37pm Monday
Saint Paul

Last week I wrote about my daughter’s violin lessons and how she doesn’t like having to put forth effort in order to progress.

She’s happy to practice the few things she knows, but the moment there’s a whiff of effort required…

I don’t think she’s alone. My wife’s a teacher and she sees in her students the same avoidance of effort.

“That’s extra!” they’ll complain. About anything.
“Doin’ too much!” is another common refrain.

Today she said, “We don’t ask kids to do hard things any more.”

The “Karate Kid” Method to Music Mastery

My daughter has started violin lessons following the Suzuki Method.

After one week of classes… after every practice session… she decided she’s ready to give up.

As a parent, this is incredibly frustrating: of course I want my child to develop grit!

The Suzuki method was developed by Shin’ichi Suzuki in the 1940s and later, and documented in his book, Nurtured by Love.

The Suzuki Method focuses on baby steps, frequent positive feedback, and fun.

Freelance Marketing with Dennis Demori (Persuasion Play Podcast 009)

If you’re into the freelance copywriting and direct response marketing world on Twitter, one name comes up again and again:

Dennis Demori

Dennis is a freelance marketer who focuses his business on email marketing, while dominating the social media scene with his advice for marketers and beginning freelancers.

You won’t remember this week.

*|FNAME|*, I read a few days ago —but can’t find it now— about how this current Coronavirus Clampdown is going affect our perceptions of this past summer due to time compression.

The idea is an off-shoot of the “peak-end rule:” we generally remember the peaks of an experience (the most emotional –usually positive– parts), and we generally remember how something ends.

Why you’re so poor at managing Risk

I’m reading through professional poker player Annie Duke’s upcoming book, How to Decide.

(Duke is scheduled for an upcoming Persuasion Play Podcast interview; subscribe to my email list for details.)

The majority of Duke’s new book revolves around managing risk and communicating our understanding of risk with others, and working to expand our understanding of a situation and the variables involved so that we have a better chance at a desired outcome.

Your brain controls the Universe

My daughter recently mentioned that a scientist visiting her 1st grade classroom told the students that their brain power couldn’t move the physical world.

I disagree.

Yes, the common concept of telekinesis is unproven. Science has not been able to measure any sort of change to large physical items when a person or group concentrates on that item.

Balls don’t roll. Coins don’t flip.

Those aren’t the changes that an average brain can influence…