12:20pm Monday
Saint Paul
I am not in the path of today’s eclipse.
But it reaches totality at 1:40pm Central time here in the US.
And I plan to watch NASA’s live footage of the moon perfectly blocking earth’s sun on YouTube.
Now, an eclipse is not a common event.
And it has everyone talking.
Which means marketers are tapping the eclipse as a reason to start a conversation with their audience.
Continue reading “What Robert Collier said about the Eclipse”I’m sitting at the dining room table, hand writing some of the sales letters from the Robert Collier Letter Book while my licorice tea cools off.
Collier was a direct mail writer, successfully selling all kinds of products during his career, including jewelry, tires, books, and clothing.
Hand writing successful sales letters like these helps to slow down and focus your brain, while Continue reading “Advice from a World-Renowned Copywriter (Robert Collier Letter Book, Part 1)”
