12:20pm Monday
Saint Paul
I am not in the path of today’s eclipse.
But it reaches totality at 1:40pm Central time here in the US.
And I plan to watch NASA’s live footage of the moon perfectly blocking earth’s sun on YouTube.
Now, an eclipse is not a common event.
And it has everyone talking.
Which means marketers are tapping the eclipse as a reason to start a conversation with their audience.
It goes back to Robert Collier’s advice from The Robert Collier Letter Book (of which I’ve hand-copied many of the sales letters).
In the book, Collier wrote:
“Enter the conversation already taking place in the customer’s mind.”
Last year that was Barbie.
Today it’s the Eclipse.
And what conversation will be going on next week?
Figure that out and tailor your message accordingly.
Or, don’t do that at all.
Hire me and I can take your email marketing off your plate—and make you money too. Reach out and let’s talk.