2:39pm
Saint Paul
Earlier this year, I decided to give up most of my subscriptions.
Ben Settle’s Email Players, gone. Dan Kennedy’s No B.S. Newsletter, gone. Wiz of eCom’s Utopia, gone.
Those ones hurt, because I found value in them, some months more than others of course.
I let go a few others too that I’ve since forgotten about, and hence don’t really miss.
Today, I was up for a renewal of another email subscription, for a guy who likes to criticize ads.
And he’s great at it, finding bad ads and poking fun and being angry.
But I don’t need more angry in my life.
When we first had kids, I started learning about how the brain works… how the subconscious absorbs ideas… and connecting that with the lyrics of so much modern music that I would listen to with my infants…
That knowledge changed what I listen to.
More classical music. More old country music about love. Less struggle-rap. Less debauchery-pop…
A year ago, I found Boost Radio.
It’s a Christian hip-hop radio station (and there’s an app to stream the music, too).
And it’s now my go-to when I want something up-beat and positive.
Going into 2026, stay upbeat.
Especially if the weather and darkness have you down.
I asked the ad critic if he’d be on my podcast.
“For free? No.”
Well, at least he was clear about it.
Love you,
Jeffrey