Goldmine Marketing

Tag: urgency

  • 7 Money Moves for Faster Profits

    …simply by raising your buyer’s Average Order Value

    8:52am
    East of the Mississippi


    Yo! Jeffrey here.

    Yesterday someone came to buy our adjustable-height basketball hoop, now that we have one mounted on our new garage.

    The Spalding hoop has a 55″x32″ backboard and equally large base, with a 10’7″ pole.

    And even though I warned the buyer he’d need a pickup truck…

    …both in the FB Marketplace post and in our Messsenger convos…

    Dude arrived with a minivan and some hope.


    It’s hard enough to get someone to take the best course of action for their own benefit.

    Which is why, when you finally have a prospect doing what you’re asking them to do ––again, for their own benefit–– that’s the time to get them to do more of it!

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  • What Won’t THEY Tell You?

    9:33am
    Oct 31
    Saint Paul

    You’re on the operating table, and they’ve opened you up. Guess who calmly walks out of the room?

    This copy comes from the late Mel Martin’s copy for Boardroom’s Bottom Line Yearbook, 1992.

    Talk about opening a loop!

    And to get the resolution to this –– “and lots more that hospitals don’t tell you” –– you had to buy the book and turn to page 262.

    (See this and more of Mel’s incredible bullets in the image below.)

    Today is Halloween.

    And while FEAR may be all around you tonight…

    FEAR is a standard technique used in Direct Response Marketing.

    Not in a jump-scare sort of way…

    But as a spychological technique, tapping into:

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  • 10 Ways You Can Strengthen Your Headlines (Starting Now!)

    Your copy is only as good as the headline that gets the reader down the page.

    That’s why David Ogilvy said 80% of your time should be spent on the headline.

    It carries 80% of the weight. If they don’t read the headline, they’re not gonna read the body copy.

    Here are a few ideas for your next Headline.

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  • This German restaurant advert could be so much… besser

    5:24am

    Saint Paul, MN

     

    Yesterday I mentioned that burger joint’s weaksauce newspaper ad. It could be so much better.

    Well it’s pretty early, but I had it on the brain all last night. I thought I’d write some more about the advert.

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