Goldmine Marketing

Tag: time sensitivity

  • Persuasion Articles of the Week

    Photo "001597" by Alexey Gaponov, Flickr, CC-By-2.0
    Photo “001597” by Alexey Gaponov, Flickr, CC-By-2.0

    #stupid #questions #everythingisrelative #comparisons #convenience #information #scarcity #time #socialproof

    (more…)

  • The IRS called me yesterday. I may not return for 3 years.

    Last night I was picking up some adult beverages when my phone lit up. Incoming call from what Google’s Caller ID displayed as US Internal Revenue Services, from Oakland CA. Wary but curious, I picked up.

    Immediately, the man knew my name and address. Score one for believably. “Paul White” gave me a case number and started to explain why he was calling: the IRS was doing an audit of all Americans to crack down on fraud, and I had under-reported income from 2010-2011 tax year by $1000 per month. I owed $850 in back taxes for that $12k, said the man.

    I don't want to go to jail! "MM00014750x" from Florida Keys Public Library, Flicker CC-By-2.0
    I don’t want to go to jail!
    “MM00014750x” from Florida Keys Public Library, Flicker CC-By-2.0

    I was uncomfortable and disbelieving. But it was also a heart-racing scenario if this were true. Al Capone went down like this. Was I next? (more…)