Goldmine Marketing

Tag: Thinking Fast and Slow

  • No real rush. Here’s some Wifi for ya, mate.

    2:23pm
    East of the Mississippi


    John Wanamaker –– not to be confused with Led Zeppelin’s D’yer Mak’er –– said that business can be learned…

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  • Tiny minority driving everyone’s anxiety

    Crazy to think that 0.01% of people use AI.


    2:19pm
    Saint Paul

    I saw a stat that 0.01% of people use AI.

    If you spend any time on LinkedIn, it seems to be everywhere.

    And it has a lot of people scared that AI is coming for their job.

    And hell, it might be, I don’t know.

    It does get better every day…

    …when it’s not erasing people’s emails and suggesting we launch the nukes #truestory

    But I do know that FEAR is a huge motivator.

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  • Does AI help anything?

    Two competing headlines in one day––and how to cash in

    Looking at the new snowfall
    Juuust east of the Mississippi


    Hey *|FNAME|*,

    On Wednesday I saw these two headlines:

    Study of 12,000 EU Firms Finds AI’s Productivity Gains Are Real

    and

    Thousands of CEOs Just Admitted AI Had No Impact On Employment Or Productivity


    So which is it?

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  • Is your copy clear… like a storefront window?

    8:59am Wednesday
    Saint Paul

    Time is scarce.

    Everyone is busy and thinking and planning and worried about both their past and their future.

    Which is why your copy needs to be clear, concise, and compelling.

    David Ogilvy said, “A good advertisement is one which sells the product without drawing attention to itself.”

    Someone else said…

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