Tag: scarcity

  • What Won’t THEY Tell You?

    9:33am
    Oct 31
    Saint Paul

    You’re on the operating table, and they’ve opened you up. Guess who calmly walks out of the room?

    This copy comes from the late Mel Martin’s copy for Boardroom’s Bottom Line Yearbook, 1992.

    Talk about opening a loop!

    And to get the resolution to this –– “and lots more that hospitals don’t tell you” –– you had to buy the book and turn to page 262.

    (See this and more of Mel’s incredible bullets in the image below.)

    Today is Halloween.

    And while FEAR may be all around you tonight…

    FEAR is a standard technique used in Direct Response Marketing.

    Not in a jump-scare sort of way…

    But as a spychological technique, tapping into:

    (more…)
  • 7 things you’ll learn in Dan Kennedy’s “The Ultimate Sales Letter”

    10:20pm

    Saint Paul

    I was browsing my bookshelf the other night, looking for something to start.

    (I have more unfinished books than I have fully-read books. Not every book is worth finishing, I’ve learned… though many I plan to return to… I think…)

    Now, I noticed my slightly neglected Dan Kennedy section. Dan is a prolific and accomplished copywriter and businessman who has recently fallen ill.

    I pulled down my worn copy of The Ultimate Sales Letter and (more…)

  • 10 Ways You Can Strengthen Your Headlines (Starting Now!)

    Your copy is only as good as the headline that gets the reader down the page.

    That’s why David Ogilvy said 80% of your time should be spent on the headline.

    It carries 80% of the weight. If they don’t read the headline, they’re not gonna read the body copy.

    Here are a few ideas for your next Headline.

    (more…)
  • Embrace your Problems, for They are You.

    Wednesday 9:17pm

    Saint Paul

    You are already successful.

    You are already happy.

    You are already rich.

    Whaaaa?

    (more…)
  • Persuasion Articles of the Week

    Image "Newspapers B&W (3)" by Jon S, Flickr, CC-By-2.0
    Image “Newspapers B&W (3)” by Jon S, Flickr, CC-By-2.0

    #scarcity #experience #sleep #story (more…)

  • Persuasion Articles of the Week

    Photo "goodbye" by frankieleon, Flickr, CC-By-2.0
    Photo “goodbye” by frankieleon, Flickr, CC-By-2.0

    #scarcity #identity #tribe #positivity #persuasion #sales #photography #illusion

    (more…)

  • Persuasion Articles of the Week

    Photo "001597" by Alexey Gaponov, Flickr, CC-By-2.0
    Photo “001597” by Alexey Gaponov, Flickr, CC-By-2.0

    #stupid #questions #everythingisrelative #comparisons #convenience #information #scarcity #time #socialproof

    (more…)

  • Persuasion Articles of the Week

    Happy 2018, the Year of Abundance and!

    Photo "Sweet Treats" by Tradlands, Flickr, CC-By-2.0
    Photo “Sweet Treats” by Tradlands, Flickr, CC-By-2.0

    #business #motivation #scripts #socialproof #scarcity

    (more…)

  • Persuasion Articles of the Week

    Photo "IMG_2810_1" by Allie, Flickr, CC-By-2.0
    Photo “IMG_2810_1” by Allie, Flickr, CC-By-2.0

    #optimism #charm #nudge #investing #expertise #creativity #memory

    (more…)

  • The Secret Dealings for Trump Tower

    Chapter Seven of Trump’s The Art of the Deal goes into detail about the dealing required to make his famous Trump Tower possible.

    Trump built his mixed-use building by combining various deals and city regulations. "Trump Tower" by Jorge Láscar
    Trump built his mixed-use building by combining various deals and city regulations. “Trump Tower” by Jorge Láscar

    (more…)