9:33am
Oct 31
Saint Paul
You’re on the operating table, and they’ve opened you up. Guess who calmly walks out of the room?
This copy comes from the late Mel Martin’s copy for Boardroom’s Bottom Line Yearbook, 1992.
Talk about opening a loop!
And to get the resolution to this –– “and lots more that hospitals don’t tell you” –– you had to buy the book and turn to page 262.
(See this and more of Mel’s incredible bullets in the image below.)
Today is Halloween.
And while FEAR may be all around you tonight…
FEAR is a standard technique used in Direct Response Marketing.
Not in a jump-scare sort of way…
But as a spychological technique, tapping into:
(more…)




