Tag: scarcity

7 things you’ll learn in Dan Kennedy’s “The Ultimate Sales Letter”

10:20pm

Saint Paul

I was browsing my bookshelf the other night, looking for something to start.

(I have more unfinished books than I have fully-read books. Not every book is worth finishing, I’ve learned… though many I plan to return to… I think…)

Now, I noticed my slightly neglected Dan Kennedy section. Dan is a prolific and accomplished copywriter and businessman who has recently fallen ill.

I pulled down my worn copy of The Ultimate Sales Letter and Continue reading “7 things you’ll learn in Dan Kennedy’s “The Ultimate Sales Letter”“

10 Ways You Can Strengthen Your Headlines (Starting Now!)

Your copy is only as good as the headline that gets the reader down the page.

That’s why David Ogilvy said 80% of your time should be spent on the headline.

It carries 80% of the weight. If they don’t read the headline, they’re not gonna read the body copy.

Here are a few ideas for your next Headline.

Continue reading “10 Ways You Can Strengthen Your Headlines (Starting Now!)”

My Grandpa’s Dirty Secret to a Clean Kitchen (and My Life in Advertising: Chapter 4)

Hi PRL!

Check out this totally fantastic photo from 1989. My family was just moving into our new home.

new_kitchen
I had just turned 10 years old. The shorts say it all.

I was looking for a photo of the kitchen carpet in this kitchen from when my grandpa owned the house. I couldn’t have hoped to find a gem like that photo above.

Back to the kitchen carpet. Yes, it existed; it’s barely visible in my photo above. It was patterned in food words. “Onion” was printed in white, for example, and “pepper” printed in green. Continue reading “My Grandpa’s Dirty Secret to a Clean Kitchen (and My Life in Advertising: Chapter 4)”