How Social Consistency Helps Make the Sale

Hi PRL!

A friend recently told me that, despite having no ability to play the banjo, he recently outbid others at a silent auction. Once he expressed a minor interest in the instrument, he found it hard to walk away. Combine this with the scarcity of the item and the time crunch, and he found himself drawn into an impossible situation. He was asking if I had any tips to pass along. Nope! Do you have any banjo tips to share?

Last week I introduced Social Consistency. As you saw, people want to remain consistent to the public statements they’ve made. They don’t want to eat their words! Pointing out someone’s inconsistent statements will often force them to revert to those previous attitudes. People like to agree with their previous selves, don’t you think?

[tweetthis]People like to agree with their previous selves, don’t you think?[/tweetthis]

People also work to maintain consistent behavior, and use words that reflect those behaviors. No one wants to appear erratic. Erratic is synonymous with crazy, and crazy is dangerous. Continue reading “How Social Consistency Helps Make the Sale”