Direct Response Marketing Copy & Strategy
Your copy is only as good as the headline that gets the reader down the page.
That’s why David Ogilvy said 80% of your time should be spent on the headline.
It carries 80% of the weight. If they don’t read the headline, they’re not gonna read the body copy.
Here are a few ideas for your next Headline.
Continue reading “10 Ways You Can Strengthen Your Headlines (Starting Now!)”11:05 pm
Saint Paul, Minnesota
Years ago, when I first started reading and writing about persuasion, I found myself moving further to the political right. Or, perhaps, further from the current political left.
Learning about the tools and techniques of persuasion, I could see the manipulation of the population and how easily our energy is directed.
Persuasion, at its core, is getting someone to see the benefits of an action or a believe, and to change their behavior ‘for the better’ because of it.
Manipulation, on the other hand, benefits the manipulator but not the manipulated. Rioting, anyone?
When you’re the first to mention an idea, you “win” that mind space. This is the purpose of a Blue Ocean strategy, that you define a new market and you’re the only one serving it.
But when someone already has an idea and you’re hoping to persuade them to see the benefit of its opposite? Much harder.
Continue reading “Different Realities — Which Do You Live In?”If you want this free doo-hickey,
type Yes into the chat box now!
Saint Paul, MN
Tonight I watched a bit of Mark Joyner’s webinar for building wealth in 2020. Joyner is a pioneer in online marketing and wrote the book MindControlMarketing.com (you can read the PRL review here).
I like to attend these to learn what they offer… and to gain a few gems of wisdom.
