Goldmine Marketing

Tag: pop-up

  • 2x conversions—here’s how

    Amazing what a little testing can do for you!

    2:19pm
    Saint Paul

    Improving conversions on a pop-up from 2.04% to 4.18% may not seem like a big deal…

    My wife doesn’t think so, anyway.

    After all, it’s just a few percentage points, right?

    But when we look at numbers in the thousands, and suddenly we’re getting twice as many people to raise their hands and opt into an offer?

    Suddenly, it’s a very big deal.

    In fact, some companies live and die off a few percentage points here, a few percentage points there.

    Without giving too much away, here’s how I tested and refined this pop-up to pull in more than double the new members:

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  • Small change to your pop-up = Big impact.

    12:24pm
    Saint Paul

    Most people hate marketing… unless it’s something they’re interested in.

    Then—when it’s done right—it’s not marketing.

    It’s useful.

    And without a doubt, one of the most annoying methods of digital marketing is the Pop-Up.

    You know what I mean. You’re on a web page, engaging with the content, when suddenly there’s something blocking your view.

    Infuriating, right?

    Well, marketers hate them too.

    Except that… they work.

    (more…)