Tag: Idea Power

  • The Power of One Good Idea

    Ideas separate us from the Apes and, sometimes, from the Idiots too.

    1:01pm
    2 blocks east of the Mississippi


    Last night on a whim I pulled out my workbook from David Deutsch’s Idea Power course.

    The course and workbook help you look at problems in a new light so that you can come up with unique approaches and solutions.

    Because, as David writes in the workbook’s introduction:

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  • Uber, Elon, and Branding Bad Ideas

    10:15pm
    Saint Paul

    Ever been hoodwinked by Uber?

    Thought you were getting a BMW… but a Honda showed up?

    Yep, that happened to my friend Chuck (who really exists, guys, I promise!)

    But I have as different experience, and one that ties into marketing.

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