Copywriting tips from Matt Rizvi (“old” podcast #4, now on YouTube)

Wednesday, 3:30pm
Saint Paul

Hey *|FNAME|* I’ve unearthed Matt Rizvi’s podcast—and now it’s on YouTube!

Maybe you were here when this was first recorded… or maybe you’re newer to the list (welcome!).

Either way…

I recorded Episode 4 of my Persuasion Play Podcast with direct response copywriter Matt Rizvi waaay back in 2019.

Then, like all my podcast episodes, it got bumped when the next was recorded…

Lost to history… forever.

But not really.

Now I’m putting old episodes up on YouTube so anyone can watch ’em—free.

Here it is, the Persuasion Play Podcast episode 004:

Persuasive Copywriting with Matt Rizvi.

Did I just meet Bruce flippin’ Barton on LinkedIn?

1:27pm
Saint Paul

Last week I sat—virtually—with a few dozen other copywriters in a webinar about Financial Copywriting.

If you don’t know, Financial is one of the “Big Three” markets. The other two are Health and Relationships.

This webinar, no doubt, was filled with good advice on writing for companies that sell financial “get rich this week!” type info.

And those promotions generally do well. Because most everyone wants to get rich.

Including the webinar attendees… including me… who were promised that the financial info companies were all in desperate need for copywriters.

“If you can write an email like this one,” said the guest, showing a simple, 5-line message, “then you too can earn big royalties!”

Continue reading “Did I just meet Bruce flippin’ Barton on LinkedIn?”