I’m always in the lookout for new books of interest. I tend to buy far more than I have time to read, and it ensures I always have something cooking in my brain.
List subscriber Philippe wrote in a month ago to suggest Chris Voss’ Never Split the Difference. Philippe said it might be the best book on persuasion that he had read. I bought it… and immediately moved it to the top of my pile.
Continue reading “10 Things You’ll Learn from “Never Split the Difference” by Chris Voss”
#robots #magic #advice #emotions #logic #marketing
5:31am
Saint Paul, MN
I really do like Phil Collins as a solo artist.
(Bring on the hate.) Continue reading “Why friends won’t watch your favorite movies”
I’m sitting at the dining room table, hand writing some of the sales letters from the Robert Collier Letter Book while my licorice tea cools off.
Collier was a direct mail writer, successfully selling all kinds of products during his career, including jewelry, tires, books, and clothing.
Hand writing successful sales letters like these helps to slow down and focus your brain, while Continue reading “Advice from a World-Renowned Copywriter (Robert Collier Letter Book, Part 1)”
Millennials may think they’re a different breed.
Perhaps, the reasoning goes, because they grew up in a distracting environment… their brains have adapted to the distractions of our fast paced world!
I frequently hear, “Maybe this generation is different!”
Attempts to outlaw competitive sports or bullying rely on that same flawed belief — that somehow humans are reaching a new level of consciousness. Finally.
For all the drum-beating about “Science!” it’s amazing to see how many people Continue reading “Seeing is Believing”
#nudge #emotions #bodylanguage #statusquo #identity #stoicism #design #framing
Much of what we think of as “persuasion” is really “motivation.”
The secret to “motivating people” is to find what already motivates them, and to tap into that. Because you’re not likely to change someone’s mind, and…
people aren’t going to work against their own happiness.
A great way to tap into existing motivations is to frame your argument in a way that encompasses the interests of each group. Continue reading “10 Things I Learned from “The Obstacle is the Way” by Ryan Holiday”
#reactance #photography #socialengineering #hypnosis #emotions #social
People hardly ever say what they mean. Most people are driven by emotions, especially in highly-charged circumstances. Their words reflect those emotions, even if they act otherwise.
The kid (or coworker) that grumbles throughout a task — is still doing that task (even though she’s not framing it in a positive way).
The spouse, during an argument, who throws out the incorrect idea that Continue reading ““Verbal Judo” and 10 Things You’ll Learn from George J. Thompson”
Way back in 2012, my wife and I traveled by Amtrak train to Chicago to visit some friends. Between card games in the bar car and beautiful scenery out the window, I read a book about Negotiation.
I was interested in making more money. I wasn’t sure how to ask or even if I was in the right profession. Continue reading “10 Things You’ll Learn in “Win Bigly” by Scott Adams”
