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ChatGPT: rate my copy! (Update to Death Squeal story…)

11:29am
Saint Paul

Do you know of John Forde? He’s a direct response copywriter and author, including co-author of “Great Leads.”

Today John emailed a ChatGPT prompt to direct the AI tool to rate your copy on the four U’s: Urgency, Uniqueness, Usefulness, and Ultra-specificity.

(I’ve added a 5th U: YOU, the reader—make sure your copy addresses your reader! Anyways…)

Your copy is only as good as the headline that gets the reader down the page.

That’s why David Ogilvy said 80% of your time should be spent on the headline.

It carries 80% of the weight. If they don’t read the headline, they’re not gonna read the body copy.

Here are a few ideas for your next Headline.