Persuasion Articles of the Week

#changestate #pre-suasion #artificialintelligence #podcast

 

Study identifies the most effective mental strategies that people use to get through aversive challenges

#ChangeState!

 

Persuasive copy that sells: it’s not about the words

Engaging emotion and leading the prospect with branding stories.

 

8 documentaries everyone in advertising should watch

Learn about some of the best advertising greats in history.

 

IBM’s AI Machine Makes A Convincing Case That It’s Mastering The Human Art Of Persuasion

IBM’s artificial intelligence machines can ‘read’ thousands of articles and papers on a topic and can formulate a persuasive, three-part speech to argue… whatever side it’s programmed to argue.

 

30 principals from Cialdini’s Pre-Suasion

Robert Cialdini is the ‘godfather’ of modern study of persuasion and influence. Here’s a breakdown of 30 ideas found in his newest book Pre-Suasion.