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Persuasive copy that sells: it’s not about the words
Engaging emotion and leading the prospect with branding stories.
8 documentaries everyone in advertising should watch
Learn about some of the best advertising greats in history.
IBM’s AI Machine Makes A Convincing Case That It’s Mastering The Human Art Of Persuasion
IBM’s artificial intelligence machines can ‘read’ thousands of articles and papers on a topic and can formulate a persuasive, three-part speech to argue… whatever side it’s programmed to argue.
30 principals from Cialdini’s Pre-Suasion
Robert Cialdini is the ‘godfather’ of modern study of persuasion and influence. Here’s a breakdown of 30 ideas found in his newest book Pre-Suasion.