9:22am
Saint Paul
Ever have a promotion that went well…
But not quite as well as you expected?
Maybe it was the audience… didn’t like the offer.
Maybe it was the offer… not valuable enough.
Maybe it was the copy… not compelling action.
There’s an idea in direct response marketing that:
- Your Audience is 40% of what makes a sale,
- Your Offer is 40%, and
- Your Copy is 20%
Meaning, the copy is important… but no amount of good copy can overcome a bad product.
How do you fix this?
You can try new copy.
Or improve the offer.
Today? I’ll be talking with prospects who didn’t buy.
I have four meetings lined up to ask a few questions, see where we fell short.
And then? We’ll see how we can improve.
That’s the beauty of direct response:
Iteration on the audience/offer/copy until you win.
And then, you do it again.
Ok, gotta go—meeting starts in 4 minutes.