Your head contains three brains. They’re all tasked with their own jobs to keep you alive. These brains have evolved over millions of years along with humanity.
The oldest of the three brains is the reptilian stem. It controls our primitive drives for survival, like our desire for food and sex.
To witness the reptilian drive to stay alive, check out this exciting video from the BBC: (more…)
I can barely feel my fingers. The wind whips while I work in the wintry 6° weather. Fahrenheit.
My car’s alarm won’t stop sounding since I tried, and failed, to jumpstart the car. It’s a constant blast of the horn.
Now I’m trying to silence the alarm with some key trickery that the dealership is suggesting over the phone. I can barely hear anything over the car’s alarm.
“Turn it left for ten seconds,” he says. “No, wait, try turning the key to the right.” (more…)
Hello #PRL reader! Today we’re starting our next PRL book, Joe Navarro’s What Every BODY is Saying.
Awesome book. After understanding the concepts in What Every BODY is Saying, your eyes will be opened to these non-verbal behaviors around you, all the time. (more…)
I see a lot of my friends and family scared with Trump in the Oval Office. Within a year, he went from a clown that many dismissed to the President of the United States. Among my friends, I see suffering and confusion. I hear their stories of protest and anger, fear and sadness.
My new boots came in the mail. They were far too small. I felt like a kid again and my feet had grown over the summer.
These boots had everything I wanted. Leather, waterproof, and insulated, I expected to keep them for years. But of course, they had to fit right.
Luckily, the online retailer made the exchange simple and free. I mailed the boots in to try a second pair, and I waited.
It was going to be a cold, snowy Thanksgiving in Wisconsin.
Most books on persuasion are written as how-to manuals. They may include information about social science research to explain why persuasion techniques work, or may include information about history’s greatest persuaders. Primarily, though, persuasion books are made to help you use or resist persuasion techniques.
The Extended Phenotype, by British evolutionary biologist Richard Dawkins, is not like those books. (more…)
Last week on PRL, we discussed Hopkins’ career in medical advertising. After seeing all the cash being made by his own advertising efforts, Hopkins gets interested in his own profits.
Chapter Eight, Hopkins is recruited to work at Liquozone, a failing company selling another medical tonic.
Against the opposition of his friends, Hopkins takes the job. He is to be paid no starting salary. He reasons that if most people fail to meet their goals, why would they have good advice? [tweetthis display_mode=”button_link”]”If most people fail to meet their goals, why would they have good advice?” [/tweetthis]
Hopkins creates a new scheme for Liquozone, where six bottles are available for $5, guaranteed to work. Again, he has a druggist sign the paperwork for the guarantee, lending authority to the tonic.
“I had a proposition which no reasonable person can refuse.” Hopkins insists that a salesman should remove all attempt of protecting himself in a deal. Make an offer that the buyer should not reasonably refuse, and the sale is easy.
Within one year, Hokpins has enough sales to turn the Liquozone company around with a large profit. The advertising lesson learned is “ask a person to take a chance on you, and you have a fight. Offer to take a chance on him, and the way is easy.” [tweetthis display_mode=”button_link”]”Ask a person to take a chance on you &you have a fight. Offer to take a chance on him…”[/tweetthis]
