People hardly ever say what they mean. Most people are driven by emotions, especially in highly-charged circumstances. Their words reflect those emotions, even if they act otherwise.
The kid (or coworker) that grumbles throughout a task — is still doing that task (even though she’s not framing it in a positive way).
“Verbal Judo” teaches you to redirect verbal aggression as a Professional
The spouse, during an argument, who throws out the incorrect idea that (more…)
The opposite of Nudge, which sets beneficial defaults, Sludge makes compliance as difficult as possible. The idea is to intentionally add friction to your transactions to lessen their likelihood.
Smartphones steal our focus, give us a short-lived feeling of social connections, and cause us to compare our boring moments with photos of the amazing lives of people we know.
I am lucky enough to live across the street from Andrew. We spent an evening together drinking whiskey, chatting about his writing, and discussing the need for validation that comes with the creative process.
Way back in 2012, my wife and I traveled by Amtrak train to Chicago to visit some friends. Between card games in the bar car and beautiful scenery out the window, I read a book about Negotiation.
I was interested in making more money. I wasn’t sure how to ask or even if I was in the right profession. (more…)
Imagine you’re at a party. You stop in the kitchen to refill your beverage. You find yourself drawn into a conversation. As the evening (and the conversation) progresses, the kitchen fills with more and more people.
Soon it seems as though the rest of the house must be empty! Everyone is in the kitchen!
People gather where there is food and warmth. “Cake!” by Kate Russel, Flickr, CC-By-2.0
I’m sure you’ve noticed — people love to gather in the kitchen at parties. The hearth is the symbolic center of the home, where food and warmth are found. (more…)
Want the secrets to better copy?
Hey, Jeffrey here, direct response copywriter and growth partner.
I’m not immediately taking new clients.
But if you join the waitlist, I’ll send you info about persuasion, motivation, and influence.