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Here’s what I’m up to…

  • Persuasion Articles of the Week

    "Boy watches TV for the first time from an appliance store window 1948"
    “Boy watches TV for the first time from an appliance store window 1948”

    #tv #screentime #dopamine #nudge #defaults #diminishingreturns #money #experts

    (more…)

  • 10 Things I Learned from “Nudge” by Thaler and Sunstein

    10 Things I Learned from “Nudge” by Thaler and Sunstein

    Most weekends, my wife and I make it a point to write out a dinner menu, spend an hour shopping, and prep for some dinners in the upcoming week.

    It’s not the way we’d prefer to spend Sunday morning. It doesn’t matter. We know that having the menu ready and the food in the house is going to massively increase the chances that we will enjoy a home-cooked dinner.

    "Mmmmm, Burgers!" by m01229, Flickr, CC-By-2.0
    Restaurant food is always ready to please! “Mmmmm, Burgers!” by m01229, Flickr, CC-By-2.0

    The ever-present alternative is restaurant food. I love restaurant food! It’s cooked, it’s salty and fatty and delicious, it’s exactly what I wanted, and I can get it brought right to my front door! (more…)

  • What is your Cash really worth? The Law of Diminishing Returns

    We’ve all been asked to donate to our favorite causes.

    School events, charities, public radio, and politicians have all asked for our cash. They each promise the biggest bang for our buck.

    Politicians ask for small donations not because it makes a large difference, but because you'll remain consistant. Image "Bernie Sanders - Caricature" by DonkeyHotey, Flickr, CC-By-2.0
    Politicians ask for small donations not because it makes a large difference, but because you’ll remain consistent. Image “Bernie Sanders – Caricature” by DonkeyHotey, Flickr, CC-By-2.0

    How about you, have you donated small amounts of cash to any politicians? (more…)

  • Persuasion Articles of the Week

    "Engineering Department employees, 1962, Item 74240" by Seattle Municipal Archives, Flickr, CC-By-2.0
    Cultivating Pride with Gratitude and Compassion keeps your team working happily. Photo “Engineering Department employees, 1962, Item 74240” by Seattle Municipal Archives, Flickr, CC-By-2.0

    #emotions #outsideview #memory #phones #nudge

    (more…)

  • Inside View vs. Outside View

    Most problems are not unique. Chances are, what is happening to you has happened to many others. It will happen again to others.

    What's the outside view? Photo "001102" by my new favorite photographer Alexey Gaponov, Flickr, CC-By-2.0
    What’s the outside view? Photo “001102” by my new favorite photographer Alexey Gaponov, Flickr, CC-By-2.0
    • New restaurants often fail within five years
    • New love often is blind to incompatibilities
    • ‘Good enough’ mentality often overlooks opportunities

    What can you learn from those who have traveled this path before you?

    (more…)

  • Persuasion Articles of the Week

    Photo "001597" by Alexey Gaponov, Flickr, CC-By-2.0
    Photo “001597” by Alexey Gaponov, Flickr, CC-By-2.0

    #stupid #questions #everythingisrelative #comparisons #convenience #information #scarcity #time #socialproof

    (more…)

  • I Smell a Rat! The Prisoner’s Dilemma

    Did you know the original Universities were designed as Prisons to keep unruly young men caged up while their hormones drove risky behavior that threatened the local social harmony?

    Rather than allow young people to take risks that help them to grow and experience life, we continue to indoctrinate them with social rules to help keep the order.

    The risks available to busy students are far less violent than what may be the alternatives.

    I don’t remember everything from University. There certainly weren’t a lot of dangerous risks in the small town where I studied.

    Dorm life was a party — and we could smoke indoors! A “career” after graduation seemed a lifetime away. Econ 101 taught me the benefits of Free Trade.

    I hated this class! Photo "Amherst63-012" by NealeA, Flickr, CC-By-2.0
    I loved this class! Photo “Amherst63-012” by NealeA, Flickr, CC-By-2.0

    And while I learned a lot I’m sure, there is plenty that I didn’t learn.

    Maybe you, too?

    •We didn’t learn how to start a business in university — the mindset of an entrepreneur.

    •We didn’t learn how to create and maintain a budget — the mindset of habit.

    •We didn’t learn to negotiate — the mindset of persuasion.

    This is the reason I’ve started PersuasionReadingList.com — to learn what I should know to understand what moves the human mind, and to share these concepts of influence with you. (more…)

  • Persuasion Articles of the Week

    "Brain" by the Lovelorn Poets, Flickr, CC-By-2.0
    “Brain” by the Lovelorn Poets, Flickr, CC-By-2.0

    #rapport #confidence #conversation #science #drugs #meditation

    (more…)

  • Use This Easy Visual to Help Build Rapport

    Here’s a shocker that you may have heard from me before — People want to help other people that they like!

    "Friends :-)" by @BK, Flickr, CC-By-2.0
    Do your friends make you feel good? “Friends :-)” by @BK, Flickr, CC-By-2.0

    When people like you, they want to help you. They want to spend time with you. They want to do business with you.

    So how do you get people to like you? How do you build that rapport? (more…)

  • Persuasion Articles of the Week

    "Brain" by wyinoue, Flickr, CC-By-2.0
    “Brain” by wyinoue, Flickr, CC-By-2.0

    #medicine #persuasion #judo #food #universe #truth #media

    (more…)