#optimism #charm #nudge #investing #expertise #creativity #memory
Blog
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Persuasion Articles of the Week
Photo “IMG_2810_1” by Allie, Flickr, CC-By-2.0 -
Three Types of Liking: People Liking People (Part 1)
You like cake? I like ice cream, although I’m flexible.
They’re both desserts. They fall under the same utility in classic Economic Theory, meaning they serve the same purpose: dessert!
Cake or Ice Cream? Photo “Sweet Treats” by Tradlands, Flickr, CC-By-2.0 Yet we all know that people have different tastes and preferences. Even economists understand that we like different things, which can make economic models complex!
In his book Influence, Robert Cialdini identified liking as one of his six (now seven) principles of persuasion.
If we want to persuade and influence people, it’s important that we’re liked and that we like others. It’s essential.
No one wants to help the jerk.
But in the age of Social Media, what does it mean to “like?”
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Persuasion Articles of the Week
Image “Newspapers B&W (3)” by Jon S, Flickr, CC-By-2.0 #memory #fakenews #persuasion #psychopath #identity #sorority
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Persuasion Articles of the Week
Photo “img033” by CTTim, Flickr, CC-By-2.0 #socialclass #eq #propaganda #russia #fomo #bias #focus #endorphins #gametheory
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Persuasion Articles of the Week
Photo “CL Society 218: Crossing arms” by Francisco Osorio, Flickr, CC-By-2.0 #emotionalintelligence #bodylanguage #nudge
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Persuasion Articles of the Week
Photo “14” by Randy McRoberts, Flickr, CC-By-2.0 #illusion #dunkirk #font #thinking #reframe
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Persuasion Articles of the Week
Photo “goodbye” by frankieleon, Flickr, CC-By-2.0 #hypnosis #cognitivedissonance #framing #decisions #ego
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Persuasion Articles of the Week
Photo “Slot Machines” by Rennett Stowe, Flickr, CC-By-2.0 #leadership #teams #illusions #mobilephone #sequence #music #scam #socialengineering
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Persuasion Articles of the Week
“Old Computer” by Marlo Mckenzie, Flickr, CC-By-2.0 #brand #marketing #AI #silence #branding #trump #memories
