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Persuasion Articles of the Week

Image “our bench days” by phlubdr, Flickr, CC-By-2.0

#identity #power #podcast #science #behavior #illusions #marketing #nlp #hypnosis

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10 Things You’ll Learn from “The Appearance of Power” by Tanner Guzy

I was in NYC a few weeks ago. The color of the season is Army Green. Everywhere you look in NYC, people are wearing Army Green.

I don’t own much Army Green. I don’t like how I look in most shades of green. I tend to avoid green all together (except on Thursdays. Honestly.)

Instead of Army Green in NYC, I wore a white collared shirt, a blue jacket, and grey slacks all weekend. I also had a grey sweater. I wanted to pack minimally and still look put together. I think I did alright. I wasn’t on-trend with that Army Green, which is something I try to avoid anyways.

Maybe you’ve heard the term, “The Clothes Make The Man.” How we present ourselves packs an enormous visual punch. It sets an impression, for better or worse, every time someone sees you. (more…)
In and Of Itself with Derek DelGauido

What has four legs, a long nose, two large ears, and a tail, and is immovable?

Could five blind men work together to answer that question?

Early in December of 2017, I saw the elephant in the room. I mean, I think I did.

Daryl Roth Theater, Manhattan

I was an hour into Derek DelGaudio’s show about identity in the small Daryl Roth theater in Manhattan. (more…)
Persuasion Articles of the Week

“Brained” by Jose, Flickr, CC-By-2.0

#toys #toddlers #brains #freewill #theuplifter #synaesthesia #identity (more…)
Better Sales with Stephen R. Moore
(Persuasion Play Podcast 001)

Stephen R. Moore sat patiently across from me while I fidgeted with my mobile phone. I didn’t know how my first podcast was going to turn out. I was trying to keep my nerves under control, play it cool, and not waste his time.

Stephen is a leadership and sales coach, helping corporate clients in the car industry get better customer satisfaction and results. His cooperative, Leadership3P, pulls in over $600,000 every year.

His time is valuable, to say the least.

We were already off to a rough start. My plan to

The Uplifter was an inspiring first podcast. I am eternally grateful!

meet in a quiet library didn’t work out due to a national holiday (A sincere thank you to all of our nation’s military veterans for your service).

I hadn’t made a backup plan. In my scramble to find a new location, I chose what must have been the loudest coffee shop in miles. (more…)
Persuasion Articles of the Week

Image “distant distance” by Rennett Stowe, Flickr, CC-By-2.0

#empathy #positivity #statistics #questions #learning (more…)
Why she isn’t wrong (and you are, you jerk)

“Don’t do that!”

“Don’t accept that excuse! It’s not true!”

“Don’t coddle her!”

Have you heard any of those before?

I’ve heard these and similar arguments come out of my own mouth more than once. I’ve heard them from other parents, from coworkers, from my own family. We all have.

Have they ever worked to solve your problem?

You angry? Photo “CL Society 218: Crossing arms” by Francisco Osorio, Flickr, CC-By-2.0

Monday night was no exception. After a rough swimming lesson, my daughter refused to behave during a quick stop at the store. (more…)
Persuasion Articles of the Week

My personal notes on Prospect Theory

#win #loss #prospecttheory #evolution (more…)
How to Win at the Thanksgiving Table
Happy Thanksgiving to all my friends with PRL!

This Thanksgiving you’re certain to find yourself in a conversation about politics.

Trust me! This is a toxic conversation that you do not want to be a part of.

As Dale Carnegie teaches us,

The Only Way to Get the Best of an Argument is to Avoid It!

If you cannot avoid an argument, I encourage you to ask questions of the other people. Listen and ask questions. Work to understand their positions, with your questions leading people to a high ground position where everyone agrees.
- Yes, these scandals are horrible. No one deserves to be treated like this, don’t you agree?
- Yes, the President does say some provocative things. Does it help him keep the conversation focused where he wants?
If you’re unable to bring the conversation to a higher level, you risk telling someone they’re wrong.

Never tell someone they’re wrong!

They’ll fall back into a defensive position, justify everything they’ve said, and point the finger back at you to tell you why you’re wrong.

Instead, do your best to paraphrase the words of the other, in a sincere attempt to understand them. Let them talk themselves out for a while. They might want to be heard, might want to be right. You’re not going to change it over the weekend.

And then remind everyone that you’re thankful that you’re all family, that you want to enjoy the weekend together, and that politics could spoil everything so let’s talk about something else.

No one wants to spoil the party. Give them an out from the toxic conversation, and move on.

I recorded a short (5 minute) video discussing these ideas, you can see it here:

If you think this will be helpful for others that you know, please feel free to share this with your friends and family!

Thanks PRL readers, and enjoy your Thanksgiving Holiday!

—Jeffrey

Click Here to Join the Free PRL email list now
Persuasion Articles of the Week

Dads, am I right? Photo “Changing a Tire” by Don O’Brien, Flick, CC-By-2.0

#dadvoice #election #influence #copywriting #bots

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