#cuba #masshysteria #computersimulation #fear #russia
Persuasion Articles of the Week
Content
Three Types of Liking: People Liking Consumables (Part 3)
You like things? I like things! It’s hard not to, am I right?
Liking others, and being likable, is essential in the art of persuasion. People don’t help or support those they dislike.
But what if the things that someone likes aren’t capable of reciprocating that affection? They’ll forever support that, too.
People will dismiss an opportunity for improvement or learning if it means they might have to question their behavior… or their access to a favorite treat.
I could never eat healthy — I like cookies too much!
I love my morning Frappachino!*
Well, I don’t smoke that much.
This represents the most insidious of all the Liking: Consumables. Food, soda, beer, drugs.
*It’s 2017 — is Frappachino still a thing? Continue reading “Three Types of Liking: People Liking Consumables (Part 3)”
Persuasion Articles of the Week
#confirmationbias #nazi #colors #morals #panic #calm #focus #probability #bodylanguage
Persuasion Articles of the Week
#morals #focusingillusion #sugar #marketing #kanye
Three Types of Liking: People Liking Brands (Part 2)
I decided long ago that I like Coca Cola products.
First, I enjoyed the flavor of Coke. That sweet, sweet fizz… Soon I “liked” everything the company produced. I advocated for Coca-Cola products of all varieties, even the ones I didn’t drink!
By extension, I decided I didn’t like Coke’s rivals. I avoided them, to match my new public identity.
Cognitive science has demonstrated that once someone publicly announces a position on a topic, that person rarely changes his mind. Any new evidence or challenge against that believe will backfire, causing the believer to dig in deeper.
Think about it — how many arguments have you really won? People almost never change their minds! Continue reading “Three Types of Liking: People Liking Brands (Part 2)”
Persuasion Articles of the Week
#focus #emotions
God’s Debris by Scott Adams Book Summary
True, simplicity is not proof of truth. But since we can
never understand true reality, if two models both explain the
same facts, it is more rational to use the simpler one. It is a
matter of convenience.
Scott Adams’ book God’s Debris introduces us, the reader and first-person narrator, to the world’s smartest person sitting in a rocking chair, Avatar.
You (the narrator) and Avatar hold a wide-ranging conversation about God, religion, science, and probability.
And it’s persuasive.
Join us for a book summary on PRL!
Persuasion Articles of the Week
#optimism #charm #nudge #investing #expertise #creativity #memory
Three Types of Liking: People Liking People (Part 1)
You like cake? I like ice cream, although I’m flexible.
They’re both desserts. They fall under the same utility in classic Economic Theory, meaning they serve the same purpose: dessert!
Yet we all know that people have different tastes and preferences. Even economists understand that we like different things, which can make economic models complex!
In his book Influence, Robert Cialdini identified liking as one of his six (now seven) principles of persuasion.
If we want to persuade and influence people, it’s important that we’re liked and that we like others. It’s essential.
No one wants to help the jerk.
But in the age of Social Media, what does it mean to “like?”
Continue reading “Three Types of Liking: People Liking People (Part 1)”
Persuasion Articles of the Week
#memory #fakenews #persuasion #psychopath #identity #sorority