Goldmine Marketing

Here’s what I’m up to…

  • Persuasion Articles of the Week

    Politicians ask for small donations not because it makes a large difference, but because you'll remain consistant. Image "Bernie Sanders - Caricature" by DonkeyHotey, Flickr, CC-By-2.0
    Politicians ask for small donations not because it makes a large difference, but because you’ll remain consistent. Image “Bernie Sanders – Caricature” by DonkeyHotey, Flickr, CC-By-2.0

    #politics #crime #confession #control #prefrontalcortex #gambling #restaurant #menu #price #design

    (more…)

  • Persuasive Elements in Bernie’s Fundraising

    I received a fundraising email last week from Bernie Sanders campaign. (Screenshot below.)

    The email itself asked Bernie supporters to follow a link a form, where you could mark which campaign issues mattered to you, the voter.

    Everyone likes to be consulted and have their opinion heard—especially if you’ve self-selected as a supporter to get on this list. I would bet the survey link was pretty busy! (more…)

  • Persuasion Articles of the Week

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    #breathing #negotiation #persuasion #stress #happiness #color #reality

    (more…)

  • 10 Things You’ll Learn from “Never Split the Difference” by Chris Voss

    I’m always in the lookout for new books of interest. I tend to buy far more than I have time to read, and it ensures I always have something cooking in my brain.

    List subscriber Philippe wrote in a month ago to suggest Chris Voss’ Never Split the Difference. Philippe said it might be the best book on persuasion that he had read. I bought it… and immediately moved it to the top of my pile.

    Is this the best book on persuasion I've ever read? It just might be…
    Is this the best book on persuasion I’ve ever read? It just might be…

    (more…)

  • Persuasion Articles of the Week

    Image "Put your hands up in the air" by Thomas Leuthard, Flickr, CC-By-2.0
    The NYTimes suggests we punish overconfidence, the hallmark of, well, people who take risks. Image “Put your hands up in the air” by Thomas Leuthard, Flickr, CC-By-2.0

    #confidence #neuroscience #buddhism #microbiome #copywriting

    (more…)

  • Business Growth with Ben Settle
    (Persuasion Play Podcast 007)

    I’m not entirely sure when I first heard about copywriter Ben Settle from  BenSettle.com. I signed up for his daily email list in July of 2018, some 10 months ago. I’ve since received over 600 emails from him.

    And I open every one.

    Ben’s emails discuss email marketing and adjusting your mindset towards success.

    Ben Settle is known for hi daily email methods and business advice
    Ben Settle is known for hi daily email methods and business advice

    (more…)

  • Persuasion Articles of the Week

    Image "distant distance" by Rennett Stowe, Flickr, CC-By-2.0
    Asking someone Why will cause them to justify their behaviors. Image “distant distance” by Rennett Stowe, Flickr, CC-By-2.0

    #why #neuroscience #design #perception #storytelling

    (more…)

  • Destructive Power of “Why”

    Behold… the Destructive Power of Why!

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    Saint Paul

    Yesterday we discussed how we can increase support and investment in our ideas and plans.

    Check it out if you haven’t seen it:

    https://www.persuasionreadinglist.com/building-with-the-power-of-why/

    Today we’re looking at the destructive power of the word Why: (more…)

  • Building Momentum with the Power of Why

    Behold… the Building power of Why.

    6:12
    Saint Paul, Minn

    People are an emotional lot, aren’t they?

    Telling someone what to do (or how to do it)… rarely works in your favor. When you tell someone what to do, you’re taking away their agency, their ability to think and act for themselves.

    People rebel against that authoritarian decision making, even if it’s in their best interest. Sure, they might do it (more…)

  • Persuasion Articles of the Week

    "dark jack" by Akki annant, Flickr, CC-By-2.0
    “dark jack” by Akki annant, Flickr, CC-By-2.0

    #meditation #magic #curiosity #reality #color

    (more…)