Goldmine Marketing

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  • Persuasion Articles of the Week

    Image "distant distance" by Rennett Stowe, Flickr, CC-By-2.0
    Two sides to every story… Image “distant distance” by Rennett Stowe, Flickr, CC-By-2.0

    #names #truth #sociamedia #authority

    (more…)

  • Why People Say NO to Your Good Ideas

    People are a suspicious lot, aren’t they?

    If you offer to carry someone’s groceries through a parking lot, they’d refuse.

    Offer to exchange money with someone, your $20 for their $10 in a clear win for the other person… they’d refuse.

    Photo "CL Society 218: Crossing arms" by Francisco Osorio, Flickr, CC-By-2.0
    Photo “CL Society 218: Crossing arms” by
    Francisco Osorio, Flickr, CC-By-2.0

    Both situations are unusual, out-of-the-ordinary.

    Humans like what’s known, what’s comfortable. Anything different from the status quo is…

    suspicious! (more…)

  • Persuasion Articles of the Week

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    #fear #risk #fakenews #negotiation #anchoring

    (more…)

  • The Number One Killer of Your Creativity — and Your Accomplishments

    I’m in the middle of writing two books.

    Ok, not really ‘the middle.’

    "Book" by Noah Dibley, Flickr, CC-By-2.0
    “Book” by Noah Dibley, Flickr, CC-By-2.0

    I say ‘the middle’ because I’ve started writing the books — one of which is available now for subscribers before I finish blowing it up into a full book for sale.

    Two Books? Foolish and optimistic me!

    (more…)

  • Persuasion Articles of the Week

    "Boy watches TV for the first time from an appliance store window 1948"
    “Boy watches TV for the first time from an appliance store window 1948”

    #cognitivebias #cooperation #television #screentime #children #identity #frame #fakenews

    (more…)

  • Build Your Inner Fortress

    “To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.” —Ralph Waldo Emerson

    The world is trying to change you. You, reader of PRL, may be trying to change the world.

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    Good luck.

    I don’t mean this in a dismissive or negative way. I sincerely wish you luck in motivating the world around you. Think big and act fast. Create. Add value.

    Change the world and change your circumstances. Just don’t expect other people to change much. (more…)

  • Persuasion Articles of the Week

    Photo "Cars on I-90 floating bridge" by Seattle Municipal Archives, Flickr, CC-By-2.0
    Calm or rough waters in your brain today? Photo “Cars on I-90 floating bridge” by Seattle Municipal Archives, Flickr, CC-By-2.0

    #smells #location #you #heatwave

    (more…)

  • When the Power of “You” FAILS

    With Amazon’s purchase of Whole Foods, it only makes sense that they expand their Prime service and deals to the grocery chain as well.

    If you have a Whole Foods in your area you may have received this flier:

    "You" is a strong marketing words, as are "Yes," "Special," and "Deal."
    “You” is a strong marketing word, as are “Yes,” “Special,” and “Deal.”

    Notice the use of a very hot marketing term: You. (more…)

  • Persuasion Articles of the Week

    "Mmmmm, Burgers!" by m01229, Flickr, CC-By-2.0
    “Mmmmm, Burgers!” by m01229, Flickr, CC-By-2.0

    #cravings #hypnosis #liking #nice #design #mindset

    (more…)

  • 10 Things I Learned from “The Design of Everyday Things” by Donald A. Norman

    During my last trip to New York City, we visited the World Trade Center Transportation Hub, also known as the Oculus.

    "Oculus" by Jeffrey G Thomas, 2017 CC-By-4.0
    “Oculus” by Jeffrey G Thomas, 2017 CC-By-4.0

    The stunning architecture of this sweeping building cannot fail to impress. The inside feels huge and open like a European cathedral. The outside looks like a pair of wings, flapping in multiple photographic exposures across the Manhattan skyline.

    One thing that will forever stand out about the Oculus, however, was the doors.

    (more…)