Could you make better decisions?
I think we all could.
Do you have a hard time deciding what to order at a restaurant?
Do you ever make the “wrong” decision and, looking back, feel that you “knew” it would turn out bad?
Continue reading “Better Decisions with Annie Duke (Persuasion Play Podcast 010)”Denny Hatch is an “old-school” marketer and copywriter that cut his teeth with direct mail, long before the internet was a thing.
The emotions Hatch identifies in his out-of-print book The Secrets of Emotional, Hot-Button COPYWRITING get people’s juices flowing.
Emotions, it should be said, are the basis for most decisions that people make (but I suspect you already knew that, you wise cookie you… and if you didn’t know it — good on you for wanting to learn!)
Continue reading “Denny Hatch’s 7 Emotional Buttons to Get People to Take Action!”
#selling #persuasion #brain #stories #illusion #decision
People are a suspicious lot, aren’t they?
If you offer to carry someone’s groceries through a parking lot, they’d refuse.
Offer to exchange money with someone, your $20 for their $10 in a clear win for the other person… they’d refuse.
Francisco Osorio, Flickr, CC-By-2.0
Both situations are unusual, out-of-the-ordinary.
Humans like what’s known, what’s comfortable. Anything different from the status quo is…
suspicious! Continue reading “Why People Say NO to Your Good Ideas”
#behavior #relative #bodylanguage #logic #authority #style #advantage Continue reading “Persuasion Articles of the Week”
In his 2008 book “Predictably Irrational,” Dan Ariely opens our eyes to our decision making process and how it can be used against us.
Everything is Relative.
Our choices are made in comparison to other options, and what we might lose or gain with these decisions. Unfortunately, all too often we don’t know the value of those options at all! For example, do you really know the price and quality of one television set over another?
If given a set of options, Ariely lays out the predictable choices in each:
