Content

How to Become a Rainmaker
by Jeffrey J Fox

Famous advertising man Claude Hopkins wrote in his book My Life in Advertising that his desire to go into sales was an effort to graduate from the debit class.

In his administrative position, Hopkins recognized that he could only make so much money if he drew a company salary. To graduate from the debit class, Hopkins had to produce income for his employer.

Hopkins became a very successful rainmaker, bringing in the magical rain —money— that allows a company to grow.

Not all sales people are rainmakers… but they could be. You could be.

Hoe to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients
How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients

Jeffrey J Fox’s book How to Become a Rainmaker details the rules to becoming this high-selling rainmaker in your company. Continue readingHow to Become a Rainmaker by Jeffrey J Fox”

Persuasion Articles of the Week

Photo "001102" by my new favorite photographer Alexey Gaponov, Flickr, CC-By-2.0
What you focus on assumes increased importance: Focusing Illusion. Photo “001102” by my new favorite photographer
Alexey Gaponov, Flickr, CC-By-2.0

#desire #focusingillusion #reactance #enemy #choices #marketing #indoctrination #sales #motivation #socialproof #authority #Ikea #blame #mimeticconflict #status #confirmationbias

Continue reading “Persuasion Articles of the Week”

Rules of Three

The first two set the expectation…

Think fast!

A lawyer, a priest, and a dentist walk into a bar…

Maybe you’ve heard this one before?

The brain has this thing with events that come in 3’s.

 

Photo “Three” by Julien Belli, Flickr, CC-By-2.0

For example, we think bad luck comes in threes.

We’re relieved when that third thing finally happens… and it wasn’t all so bad after all.

This is one Rule of Three.

There are more tho…

Here’s a few. Continue reading “Rules of Three”

Marketing Adventures with Drayton Bird
(Persuasion Play Podcast 008)

Today on the Persuasion Play Podcast, episode 008…

I welcome a very special guest, Mr. Drayton Bird!

Who is Drayton Bird?

Drayton Bird is an old-school direct marketer and advertiser. He worked along side fellow greats such as Eugene Schwartz and David Ogilvy, who famously claimed that… Continue reading “Marketing Adventures with Drayton Bird (Persuasion Play Podcast 008)”