Category: Opinion

  • Emerson on your Compensation from the Universe

    6am on the nuts
    June 26, 2019 AD
    Saint Paul, Minn

    I just received my copy of Ralph Waldo Emerson’s Essays.

    "Compensation" and other Essays by Ralph Waldo Emerson
    “Compensation” and other Essays by Ralph Waldo Emerson. Photo copyright ⓒ 2019 Jeffrey G Thomas 

    This collection of Emerson’s writings includes the famous Compensation, which discusses how people who give tend to do better than those who take:

    “He is great who confers the most benefits. He is base —and that is (more…)

  • 2-4-6-8, who do you appreciate?

    The Universe is at it again, bringing me a message over and over to make sure I hear it.

    (Also known as ‘Confirmation Bias,’ where my brain recognizes patterns in the randomness of the world)

    Photo "Brothers in a Dangerous Trade" by Joel Penner, Flickr, CC-By-2.0
    Incoming Transmission from the Universe! Photo “Brothers in a Dangerous Trade” by Joel Penner, Flickr, CC-By-2.0

    (more…)

  • What is a “tell” that someone is lying?

    7:22am, St Paul

    From  a question on Quora.com:

    What is a “tell” that someone is lying?

    It’s hard to know if someone is lying. It’s a super power we all wish we had… but we can’t read minds.

    Displaying signs of discomfort. Image "distant distance" by Rennett Stowe, Flickr, CC-By-2.0
    Displaying signs of discomfort.
    Image “distant distance” by Rennett Stowe, Flickr, CC-By-2.0

    (more…)

  • Persuasive Elements in Bernie’s Fundraising

    I received a fundraising email last week from Bernie Sanders campaign. (Screenshot below.)

    The email itself asked Bernie supporters to follow a link a form, where you could mark which campaign issues mattered to you, the voter.

    Everyone likes to be consulted and have their opinion heard—especially if you’ve self-selected as a supporter to get on this list. I would bet the survey link was pretty busy! (more…)

  • 10 Things You’ll Learn from “Never Split the Difference” by Chris Voss

    I’m always in the lookout for new books of interest. I tend to buy far more than I have time to read, and it ensures I always have something cooking in my brain.

    List subscriber Philippe wrote in a month ago to suggest Chris Voss’ Never Split the Difference. Philippe said it might be the best book on persuasion that he had read. I bought it… and immediately moved it to the top of my pile.

    Is this the best book on persuasion I've ever read? It just might be…
    Is this the best book on persuasion I’ve ever read? It just might be…

    (more…)

  • Business Growth with Ben Settle
    (Persuasion Play Podcast 007)

    I’m not entirely sure when I first heard about copywriter Ben Settle from  BenSettle.com. I signed up for his daily email list in July of 2018, some 10 months ago. I’ve since received over 600 emails from him.

    And I open every one.

    Ben’s emails discuss email marketing and adjusting your mindset towards success.

    Ben Settle is known for hi daily email methods and business advice
    Ben Settle is known for hi daily email methods and business advice

    (more…)

  • Destructive Power of “Why”

    Behold… the Destructive Power of Why!

    615am

    Saint Paul

    Yesterday we discussed how we can increase support and investment in our ideas and plans.

    Check it out if you haven’t seen it:

    https://www.persuasionreadinglist.com/building-with-the-power-of-why/

    Today we’re looking at the destructive power of the word Why: (more…)

  • Building Momentum with the Power of Why

    Behold… the Building power of Why.

    6:12
    Saint Paul, Minn

    People are an emotional lot, aren’t they?

    Telling someone what to do (or how to do it)… rarely works in your favor. When you tell someone what to do, you’re taking away their agency, their ability to think and act for themselves.

    People rebel against that authoritarian decision making, even if it’s in their best interest. Sure, they might do it (more…)

  • Dreamstorming with Paul Gertner
    (Persuasion Play Podcast 006)

    I’m thrilled to present today’s podcast with magician Paul Gertner!

    When I was young, at family gatherings my grandpa would perform magic tricks and slight-of-hand for the grandkids. Turning flour and sugar into cookies. Making a dollar bill disappear… and reappear elsewhere. He could pull coins from my ears… (more…)

  • Kevin Hart’s Guide To Complaining

    This chair is Ass.

    5:22
    Saint Paul

    Yesterday morning while I was getting ready for work, I listened to a bit of the Joe Rogan podcast with comedian Kevin Hart.

    Kevin is hilarious. His new Netflix special “Irresponsible” is great (unlike the dirty and actually irresponsible stand-up special by a pregnant comedian whom I shall not name.)

    Now, on Rogan’s podcast, Kevin talks about surrounding yourself with positivity.

    It’s so easy to complain, he says: (more…)