2:16pm
Saint Paul
Today I started Brian Kurtz and Chris Mason’s Breakthrough Advertising Bootcamp.
Written by Eugene Schwartz in 1966, Breakthrough Advertising is a dense book focused on marketing psychology so that your message speaks to readers on a level deeper than just “lose weight” or “make money.”
I first picked up the book in 2019, and I’ve read it a few times since.
In 2024, I gave a presentation about some of the ideas in Breakthrough Advertising in relation to social media marketing.
Today I dug up that 25 minute recording from the AgoraPulse Social Pulse Summit.
Wanna watch it?
—J