9:33am
Oct 31
Saint Paul
You’re on the operating table, and they’ve opened you up. Guess who calmly walks out of the room?
This copy comes from the late Mel Martin’s copy for Boardroom’s Bottom Line Yearbook, 1992.
Talk about opening a loop!
And to get the resolution to this –– “and lots more that hospitals don’t tell you” –– you had to buy the book and turn to page 262.
(See this and more of Mel’s incredible bullets in the image below.)
Today is Halloween.
And while FEAR may be all around you tonight…
FEAR is a standard technique used in Direct Response Marketing.
Not in a jump-scare sort of way…
But as a spychological technique, tapping into:
• Urgency
• Scarcity
• FOMO
• Secrets
• Forbidden Knowledge
• Falling Behind
• The Wrong Side is Winning
• Embarrassment
• Exclusion
FEAR is one of the 7 key copy drivers that make people act, says Denny Hatch and Paul Bobnak.
All 7 are all covered in their soon-to-be rereleased book, “The Secrets of Emotional, Hot-Button Copywriting.”
And if you’re a copywriter or business owner, I’d hate for you miss the lessons within this long-lost masterpiece.
Because humans are emotional.
And your copy has to drive action with emotion.
Not dry features. Not only benefits. But powerful emotion.
The book will be available soon, revealing how these 7 emotions have been used in sales letters that generated millions of dollars…
Directly applicable to today’s digital marketing and emails, for those who can look beyond the “age” of the promotion and into the fundamentals of strong human emotions.
But before the book is out…
What bonus content would you like us to include?
Reply and let me know before the published work is out and your input gets lost to the sands of time.
Jeffrey
