This is your cold outreach competition

1:49pm
Saint Paul

They say you only have to try and you’re already ahead of 99% of other people.

Is that true?

Not in my experience.

But it IS a good idea that makes people feel like they’ve accomplished something.

I got a cold email today that starts by greeting someone else… and then it gets worse:

Hi Gabriella

I hope you are having a productive day

I’m K**, a Content Growth Strategist at XXXX. I wanted to connect and see if you’d be open to exploring a mutually beneficial content collaboration. I believe there’s strong alignment between our audiences, and there’s potential to create value on both sides, whether through content contributions, mentions, or strategic placements.

I warned you against jargon like “mutually beneficial content creation” and “alignment.”

But K** must not have gotten the message.

By using my correct name and writing like a human, this cat might get more interest in his offer.

Here’s a tip: read your writing out loud. Does it sound natural? If not… fix it.

So… is K*** in the 1% of people who accomplish something, just because he tried?

Or is the barrier to success really that low?

Have a great week ahead,

Jeffrey

Hey, how is your offer working out, anyhow?

If you’d like an expert review, reply now and we can get on a short, 15-min call later in the week to see where your marketing works, and where it can be improved.

And because my kids are back to school and I can think straight again…

I’ll do it free.

I only have time for 3 of these tho.

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